Flavoured sugar-free drinks taste sweet because the brain merges smell and taste signals early in the insula, a brain region known as the taste cortex, before the signals reach the frontal cortex, which controls our emotions and behaviour 🍹🧠✨
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#FlavouredDrinks #SugarFree #TastePerception #BrainScience #HealthyChoices
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#FlavouredDrinks #SugarFree #TastePerception #BrainScience #HealthyChoices
news.ki.se
Smells deceive the brain – are interpreted as taste
Flavoured drinks without sugar can be perceived as sweet – and now researchers know why. A new study from Karolinska Institutet, published in the journal Nature Communications, reveals that the brain interprets certain aromas as taste.
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If we expect a drink to contain sugar, we enjoy it more, even if it actually contains just artificial sweeteners. Conversely, when people were expecting an artificially sweetened drink but were sneakily given a sugary one, they enjoyed the sugary drink less.
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#SugarExpectation #SweetnessBias #TastePerception #FlavorExpectation #DrinkPsychology
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#SugarExpectation #SweetnessBias #TastePerception #FlavorExpectation #DrinkPsychology
Journal of Neuroscience
Expectation modulates the hedonic experiences of and midbrain responses to sweet flavour
Non-nutritive sweeteners are sugar substitutes that may promote weight management by reducing an individual’s calorie intake. It is, however, unclear whether (i) sugar and non-nutritive sweetener elicit distinct orosensory responses in the human brain, and…
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