Research found young adults following physicians on TikTok consider them more accessible, credible and altruistic than their own doctors. Even if the followers haven't actually confirmed the influencers' medical credentials.
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#MedicalInfluencers #TikTokHealth #PhysicianCredibility
Read Full Article
#MedicalInfluencers #TikTokHealth #PhysicianCredibility
VCU News
Popular TikTok docs have big influence on Gen Z followers, new VCU res
School of Business marketing professor Suzanne Makarem says physician-influencers may carry more impact than a follower’s own doctor, and ‘that should give us pause.’
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Science News
Research found young adults following physicians on TikTok consider them more accessible, credible and altruistic than their own doctors. Even if the followers haven't actually confirmed the influencers' medical credentials. Read Full Article #MedicalInfluencers…
✨ VCU research reveals Gen Z trusts TikTok doctors more than their own physicians. Followers find these influencers more accessible, credible, and altruistic, even when products are sold.
👩⚕️ Young adults often don't verify the medical credentials of TikTok physician-influencers, assuming their attire (like lab coats) and presence indicate authenticity.
💡 A "mere social media presence effect" makes what a TikTok doctor recommends carry significant weight, sometimes more than advice from their personal doctor.
📈 Gen Z turns to social media for health information at high rates, with TikTok being particularly influential for health and wellness content.
#TikTokHealth #GenZ #InfluencerMarketing
👩⚕️ Young adults often don't verify the medical credentials of TikTok physician-influencers, assuming their attire (like lab coats) and presence indicate authenticity.
💡 A "mere social media presence effect" makes what a TikTok doctor recommends carry significant weight, sometimes more than advice from their personal doctor.
📈 Gen Z turns to social media for health information at high rates, with TikTok being particularly influential for health and wellness content.
#TikTokHealth #GenZ #InfluencerMarketing
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