Research suggests that "playing the victim" does not signal weakness to voters. Instead, politicians who emphasized their own victimhood during a scandal were often evaluated as more competent than those who did not, making it a highly attractive strategy for shielding against reputational damage.
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#VictimhoodStrategy #VoterPerception #PoliticalCommunication #PublicImage #ReputationManagement
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#VictimhoodStrategy #VoterPerception #PoliticalCommunication #PublicImage #ReputationManagement
Taylor & Francis
Claims of Victimhood Shield Politicians from Political Scandals
Political scandals can shape entire elections and political structures within society. Scholars have long pointed to different strategies politicians use to respond to such scandals, finding strate...
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