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Only 3 weeks to go until the 11th Annual Sports Betting East Africa+ Summit opens its doors in one of Africa’s most exciting growth markets, Nairobi, Kenya.
This edition marks over a decade of senior industry leaders coming together to exchange perspectives, build trusted relationships, and shape the direction of the market. From the
exhibition floor to purposeful discussions, this is where ideas evolve into partnerships, deals take shape, and peers reconnect with renewed intent.
Discover new technologies, explore market expansion opportunities, and uncover practical approaches to payments, compliance, responsible gaming, and player engagement.
Join us from 22 – 24 April. With limited seats remaining, secure your place now:
https://www.sportsbettingevents.com/sbea
This edition marks over a decade of senior industry leaders coming together to exchange perspectives, build trusted relationships, and shape the direction of the market. From the
exhibition floor to purposeful discussions, this is where ideas evolve into partnerships, deals take shape, and peers reconnect with renewed intent.
Discover new technologies, explore market expansion opportunities, and uncover practical approaches to payments, compliance, responsible gaming, and player engagement.
Join us from 22 – 24 April. With limited seats remaining, secure your place now:
https://www.sportsbettingevents.com/sbea
The 11th Annual Sports Betting East Africa+ Summit 2026 returns to Nairobi, Kenya, as the region’s leading gathering of operators, regulators, and industry stakeholders, bringing together key voices to shape the future of gaming across East Africa.
Taking place from 22 – 24 April 2026 at the Argyle Grand Hotel, the summit continues to drive meaningful dialogue, strategic collaboration, and market advancement.
As part of this year’s programme, Eventus International introduces the SBEA+ Summit 2026 Start-Up Pitch Competition, taking place at 13:00 on Day 3 (24 April 2026) of the summit,
creating a dedicated platform for emerging innovators to present their ideas, gain industry exposure, and connect with decision-makers.
Find out more and apply now:
https://www.linkedin.com/pulse/sports-betting-east-africa-summit-expands-high-impact-5kizf
Taking place from 22 – 24 April 2026 at the Argyle Grand Hotel, the summit continues to drive meaningful dialogue, strategic collaboration, and market advancement.
As part of this year’s programme, Eventus International introduces the SBEA+ Summit 2026 Start-Up Pitch Competition, taking place at 13:00 on Day 3 (24 April 2026) of the summit,
creating a dedicated platform for emerging innovators to present their ideas, gain industry exposure, and connect with decision-makers.
Find out more and apply now:
https://www.linkedin.com/pulse/sports-betting-east-africa-summit-expands-high-impact-5kizf
We’re pleased to welcome Derrick Omwakwe, Country Manager at MulaSport, a leading operator driving innovation in Kenya’s sports betting market.
Derrick will share operator insights on “Winning the Digital Battle: SEO, Social Media, and Brand Positioning,” unpacking executive strategies to boost visibility, drive conversions, and build long-term brand trust across Kenya and the wider East African sports betting and gaming market.
22 - 24 April | Nairobi, Kenya
Secure your pass today: www.sportsbettingevents.com/sbea
Derrick will share operator insights on “Winning the Digital Battle: SEO, Social Media, and Brand Positioning,” unpacking executive strategies to boost visibility, drive conversions, and build long-term brand trust across Kenya and the wider East African sports betting and gaming market.
22 - 24 April | Nairobi, Kenya
Secure your pass today: www.sportsbettingevents.com/sbea
Only three days remain to submit your nominations for the prestigious SBEA+ Eventus Awards.
From visionary leadership to meaningful innovation, each nomination reflects a dedication to excellence that reinforces credibility, drives sustainable development, and inspires confidence across the sector.
Be part of recognising those whose work continues to shape the industry’s trajectory. Submit your nomination before entries close on 10 April and join us at the Awards Ceremony on 22
April.
https://www.sportsbettingevents.com/sbea-award-nomination
From visionary leadership to meaningful innovation, each nomination reflects a dedication to excellence that reinforces credibility, drives sustainable development, and inspires confidence across the sector.
Be part of recognising those whose work continues to shape the industry’s trajectory. Submit your nomination before entries close on 10 April and join us at the Awards Ceremony on 22
April.
https://www.sportsbettingevents.com/sbea-award-nomination
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Download the official event app for the 11th Annual Sports Betting East Africa+ Summit.
Registered attendees can use this app to personalise your agenda and schedule one-to-one meetings with fellow attendees. Get real-time updates on sessions, speakers, and networking moments, so you never miss a conversation or insight that could shape your strategy.
We look forward to welcoming you in Nairobi, Kenya!
Get started here: https://app.swapcard.com/
Secure your pass: https://www.sportsbettingevents.com/sbea
Registered attendees can use this app to personalise your agenda and schedule one-to-one meetings with fellow attendees. Get real-time updates on sessions, speakers, and networking moments, so you never miss a conversation or insight that could shape your strategy.
We look forward to welcoming you in Nairobi, Kenya!
Get started here: https://app.swapcard.com/
Secure your pass: https://www.sportsbettingevents.com/sbea
With just 1 week to go, the 11th Annual Sports Betting East Africa+ Summit 2026 is preparing to unite regulators, operators, innovators, affiliates, and technology providers for three days of practical industry discussions and high-value networking.
Taking place from 22 – 24 April 2026 at the refined Argyle Grand Hotel in Nairobi, Kenya, the summit continues to serve as a meeting point for key stakeholders shaping East Africa’s gaming market. With an operator-led agenda and strong diversity of senior decision makers, the event provides a platform for meaningful discussions and practical insights.
Secure your pass before registration closes:
https://www.linkedin.com/pulse/sbea-summit-2026-operator-perspectives-set-gkwhf
Taking place from 22 – 24 April 2026 at the refined Argyle Grand Hotel in Nairobi, Kenya, the summit continues to serve as a meeting point for key stakeholders shaping East Africa’s gaming market. With an operator-led agenda and strong diversity of senior decision makers, the event provides a platform for meaningful discussions and practical insights.
Secure your pass before registration closes:
https://www.linkedin.com/pulse/sbea-summit-2026-operator-perspectives-set-gkwhf
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7 DAYS TO GO
10 REASONS WHY YOU DON'T WANT TO MISS SBEA+ SUMMIT 2026
Reason 4: The Interactive Expo Floor – Where Innovation Is Experienced First-Hand
Step onto an engaging expo floor bringing together leading solution providers, operators, and innovators showcasing the technologies shaping the future of gaming across Africa.
Also featured on the programme is the Startup Pitch Competition, where you’ll see the top finalists pitch live on stage on 24 April.
Secure your pass and join us in Nairobi for open, face-to-face conversations, where partnerships begin and new opportunities take shape through hands-on exploration.
For sponsorship and exhibition opportunities, contact: loumari@eventus-international.com
Register now: https://www.sportsbettingevents.com/sbea
10 REASONS WHY YOU DON'T WANT TO MISS SBEA+ SUMMIT 2026
Reason 4: The Interactive Expo Floor – Where Innovation Is Experienced First-Hand
Step onto an engaging expo floor bringing together leading solution providers, operators, and innovators showcasing the technologies shaping the future of gaming across Africa.
Also featured on the programme is the Startup Pitch Competition, where you’ll see the top finalists pitch live on stage on 24 April.
Secure your pass and join us in Nairobi for open, face-to-face conversations, where partnerships begin and new opportunities take shape through hands-on exploration.
For sponsorship and exhibition opportunities, contact: loumari@eventus-international.com
Register now: https://www.sportsbettingevents.com/sbea
As anticipation builds ahead of the 11th edition of the summit, the shortlisted nominees for the Sports Betting East Africa+ Eventus Awards 2026 have been officially announced.
Recognising the innovation, expertise, and progress shaping East Africa’s gaming and betting landscape, these nominees reflect a shared commitment to operational excellence and the continued advancement of the industry across the region.
Find out more:
https://www.linkedin.com/pulse/shortlisted-nominees-announced-sports-betting-dxvif
Recognising the innovation, expertise, and progress shaping East Africa’s gaming and betting landscape, these nominees reflect a shared commitment to operational excellence and the continued advancement of the industry across the region.
Find out more:
https://www.linkedin.com/pulse/shortlisted-nominees-announced-sports-betting-dxvif
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6 DAYS TO GO
10 REASONS WHY YOU DON'T WANT TO MISS SBEA+ SUMMIT 2026
Reason 5: Premier Networking Opportunities: Scheduled Breaks Throughout the Day
From bottomless coffee to networking lunches and refreshment breaks, the Sports Betting East Africa+ Summit is designed to keep conversations flowing throughout the day.
These moments create space for exchanging ideas, building relationships, and unlocking meaningful commercial conversations with C-suite executives and key stakeholders across the region.
All of this comes together next week at the Argyle Grand Hotel, where meaningful connections are made over a good cup of coffee.
Register now to secure your pass: https://www.sportsbettingevents.com/sbea
10 REASONS WHY YOU DON'T WANT TO MISS SBEA+ SUMMIT 2026
Reason 5: Premier Networking Opportunities: Scheduled Breaks Throughout the Day
From bottomless coffee to networking lunches and refreshment breaks, the Sports Betting East Africa+ Summit is designed to keep conversations flowing throughout the day.
These moments create space for exchanging ideas, building relationships, and unlocking meaningful commercial conversations with C-suite executives and key stakeholders across the region.
All of this comes together next week at the Argyle Grand Hotel, where meaningful connections are made over a good cup of coffee.
Register now to secure your pass: https://www.sportsbettingevents.com/sbea
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5 DAYS TO GO
10 REASONS WHY YOU DON'T WANT TO MISS SBEA+ SUMMIT 2026
Reason 6: The SBEA Harmony Dinner – A Grandiose Evening
The SBEA Harmony Dinner, proudly sponsored by BetConstruct AI, is an exclusive, invitation-only evening bringing together a select group of industry leaders, C-Suite Operators
and Regulators for an elevated dining experience defined by exceptional conversation, shared ideas, and stronger relationships.
To find out more, contact: johane@eventus-international.com
10 REASONS WHY YOU DON'T WANT TO MISS SBEA+ SUMMIT 2026
Reason 6: The SBEA Harmony Dinner – A Grandiose Evening
The SBEA Harmony Dinner, proudly sponsored by BetConstruct AI, is an exclusive, invitation-only evening bringing together a select group of industry leaders, C-Suite Operators
and Regulators for an elevated dining experience defined by exceptional conversation, shared ideas, and stronger relationships.
To find out more, contact: johane@eventus-international.com
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1 DAY TO GO
10 REASONS WHY YOU DON'T WANT TO MISS SBEA+ SUMMIT 2026
Reason 9: Vital Industry Discussions Covered by Top Speakers
This year’s agenda brings together a series of high-level discussions centred on the conversations shaping the future of gaming and sports betting across Africa.
Here are 5 topics you don’t want to miss:
– Policy in Practice: Achieving Operational Readiness in Diverse Regulatory Environments
– Player Experience 2.0: Beyond Retention – Designing Loyalty for the Modern African Bettor
– Winning the Digital Battle: SEO, Social Media, and Brand Positioning
– Beyond Football: How Operators Can Monetise Virtual Sports, Esports & New Betting Formats
in East Africa
– Scaling Sustainably: Lessons from Leading East African Operators
View the full agenda and explore what’s ahead: https://www.sportsbettingevents.com/sbea
10 REASONS WHY YOU DON'T WANT TO MISS SBEA+ SUMMIT 2026
Reason 9: Vital Industry Discussions Covered by Top Speakers
This year’s agenda brings together a series of high-level discussions centred on the conversations shaping the future of gaming and sports betting across Africa.
Here are 5 topics you don’t want to miss:
– Policy in Practice: Achieving Operational Readiness in Diverse Regulatory Environments
– Player Experience 2.0: Beyond Retention – Designing Loyalty for the Modern African Bettor
– Winning the Digital Battle: SEO, Social Media, and Brand Positioning
– Beyond Football: How Operators Can Monetise Virtual Sports, Esports & New Betting Formats
in East Africa
– Scaling Sustainably: Lessons from Leading East African Operators
View the full agenda and explore what’s ahead: https://www.sportsbettingevents.com/sbea
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THE SUMMIT KICKS OFF TODAY
10 REASONS WHY YOU DON'T WANT TO MISS SBEA+ SUMMIT 2026
Reason 10: SBEA+ Summit Unites the Industry Under One Roof
After days of anticipation and preparation, the 11th Annual Sports Betting East Africa+ Summit opens today in Nairobi, Kenya.
The summit brings together regulators, operators, investors, technology providers, affiliates, industry specialists, and more, uniting the gaming ecosystem and offering a comprehensive cross-market perspective.
We look forward to welcoming you to three days of industry-shaping conversations, purposeful connections, and moments that will shape what comes next for the industry across Africa.
10 REASONS WHY YOU DON'T WANT TO MISS SBEA+ SUMMIT 2026
Reason 10: SBEA+ Summit Unites the Industry Under One Roof
After days of anticipation and preparation, the 11th Annual Sports Betting East Africa+ Summit opens today in Nairobi, Kenya.
The summit brings together regulators, operators, investors, technology providers, affiliates, industry specialists, and more, uniting the gaming ecosystem and offering a comprehensive cross-market perspective.
We look forward to welcoming you to three days of industry-shaping conversations, purposeful connections, and moments that will shape what comes next for the industry across Africa.
The 11th Annual SBEA+ Summit 2026 is officially underway in Nairobi, with last night’s Welcoming & Awards Evening setting the tone for the days ahead.
Read the full article below:
https://www.linkedin.com/pulse/sports-betting-east-africa-summit-2026-opens-9ngxf
Read the full article below:
https://www.linkedin.com/pulse/sports-betting-east-africa-summit-2026-opens-9ngxf
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Day 2 of the Sports Betting East Africa+ Summit 2026 is now underway in Nairobi, with conversations already setting a clear tone for the region’s next phase of regulatory and market
development.
This morning opened with Yudi Soetjiptadi (Eventus International) introducing Geoffrey Muindi (Gaming NewsByte) as the Africa Ambassador for Eventus International, followed by strong strategic framing from Chairperson Thomas Buckley Opar Owuor (Buckley Opar Owuor & Co. Advocates). Esther Argwings, Assistant Director Gaming at the Gambling Regulatory Authority, delivered a keynote addressing how regulation and market growth can be better aligned across the regions gaming landscape.
The discussions have shifted into practical execution, with Thomas Buckley Opar Owuor, Esther Arwings, Gilbert Ouko (Diligence Advisory Africa), James Mpiirwe (Axela Gaming Technologies Limited), and Sabho Wambura (Vinnare Legal Chambers) exploring what operational readiness truly
looks like in fragmented compliance environments.
development.
This morning opened with Yudi Soetjiptadi (Eventus International) introducing Geoffrey Muindi (Gaming NewsByte) as the Africa Ambassador for Eventus International, followed by strong strategic framing from Chairperson Thomas Buckley Opar Owuor (Buckley Opar Owuor & Co. Advocates). Esther Argwings, Assistant Director Gaming at the Gambling Regulatory Authority, delivered a keynote addressing how regulation and market growth can be better aligned across the regions gaming landscape.
The discussions have shifted into practical execution, with Thomas Buckley Opar Owuor, Esther Arwings, Gilbert Ouko (Diligence Advisory Africa), James Mpiirwe (Axela Gaming Technologies Limited), and Sabho Wambura (Vinnare Legal Chambers) exploring what operational readiness truly
looks like in fragmented compliance environments.
Day Two of the SBEA+ Summit 2026 in Nairobi delivered focused discussions on regulation, operational readiness and responsible gaming, alongside practical insights from industry leaders shaping the region’s market.
Read the full article below.
https://www.linkedin.com/pulse/from-conversation-engagement-day-two-sports-2pcvf
Read the full article below.
https://www.linkedin.com/pulse/from-conversation-engagement-day-two-sports-2pcvf
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