⚜️ When is it time to turn off a campaign, and when should you keep testing?

One of the most expensive mistakes in performance marketing is making a decision too early. A few expensive FTDs or a weak first day don’t always mean the campaign isn’t working.

But endlessly “tweaking” a campaign and hoping it will suddenly become profitable is just as poor a strategy.

🔴When should you keep testing?

→ There isn’t enough data yet to make a reliable assessment;
→ CTR and traffic look healthy, but one specific funnel stage is underperforming;
→ Certain creatives, segments, or placements are already showing positive signals;
→ You’re getting FTDs and continued player activity, but the economics haven’t worked out yet;
→ You know **exactly what you want to test with the next change

🔴When is it time to stop?

→ The budget has generated enough data, but the target action consistently isn’t happening;
→ The funnel breaks down across several stages immediately after the click;
→ FTDs are coming in, but players aren’t placing bets or returning;
→ The results rely on a single random spike;
→ After several meaningful iterations, the economics still aren’t improving

And one key rule: don’t change the GEO, audience, creative, landing page, and offer all at once. Otherwise, even after the next test, you won’t know what actually worked or what caused the results to deteriorate

A good test should give you more than just profit. Sometimes its main outcome is a clear answer on what to scale, what to change, and what to turn off

👉 Don’t make decisions based on emotions. Look at the data, player quality, and the entire funnel — from the click to repeat activity