Creative quality and risk management rarely sit with the same person. On IRIS and Athena, they did.

That same producer now leads Woori, bringing years of cross-format collaboration between dramas, films, and stage into one ecosystem.

See who's steering this.

Imagine funding never leaving the hands of the people who made the thing worth funding.

That's not how most content platforms work. Revenue flows out, upward, away from creators. Woori built the loop to flow back in instead.

Picture what gets made when nothing drains away.

Every platform says it values its community. Almost none let that community hold an actual stake.

Woori does, through tokens that turn watching into owning.

What would you make differently if the people watching were also invested?

Crypto is moving from “What can we put onchain?” to “What becomes possible once it’s there?”

Assets can be programmable.
Payments can be instant.
Ownership can be portable.
For culture, the opportunity is participation that carries meaning beyond a single moment.

A fan can stream from Seoul, shop from Tokyo, and join a community from São Paulo.

Culture crossed borders long ago.

Now the question is whether participation can travel just as easily — without losing what makes a community meaningful.

🤖 AI can transact.
Assets can be tokenized.

🌐 Payments can cross chains.

But belonging still has no shortcut.

For culture, that may be the point. 🎭

Technology can make participation easier to recognize.

The community still has to make it worth recognizing.

💡 Onchain finance is learning a simple lesson: an asset matters less than what it can do once it moves.

Culture has the same challenge. 🌐

A fandom token shouldn’t just sit in a wallet. Its value begins when it recognizes participation without getting in the way. ✨

One signal can become a shared moment. ✨

A fan discovers an idea. A creator gives it form. A brand can help the story travel—when the fit feels natural. WOORI is being designed around that kind of connected participation across K-culture. 🔵🔴

This is a direction, not a claim that every feature is live today. If fans could help shape what comes next, what should carry the most weight: story choices, early access, event experiences, or real-world utility? 🧭

Story first. Utility should follow. 🎬✨

For creators, a useful ecosystem should protect the narrative rather than pull attention away from it. WOORI’s direction is to connect fan participation, brand collaboration, and token utility around stories that still feel intentional. 🔵🔴

That means asking better questions before adding more features: Does the collaboration belong in the world of the content? Does it create value for the audience? Does it help creators keep the story coherent?

What makes a brand integration feel natural to you? Join the WOORI group:
https://t.me/Woori_TG

Participation should leave a trace. 👐

K-culture is remembered through scenes, objects, and small details—not only through what appears on a screen. What if fans could help shape more of those details around the stories they care about?

WOORI is exploring a creator–fan–brand direction where participation can feel more tangible, while keeping the idea grounded in culture rather than hype. 🎬

Which kind of fan contribution would make a story feel more personal to you?

A stage is more than a spotlight. 🎤

In K-pop, the audience can become part of the visual rhythm: one light, one movement, one shared moment. This film imagines that signal travelling through a future-facing cultural infrastructure, where creator intent and fan participation can meet without losing the human feeling of the performance.

WOORI’s direction is still a vision—not a claim that every feature is live today. Which part of a show should fans shape most: the access, the memory, or the next moment? 🔴🔵

What makes a collectible matter? 📦

Not the object alone. The meaning comes from the creator, the story around it, and the people who choose to carry that moment forward. This film moves from paper, fabric, acrylic, and metal into a symbolic digital layer—without pretending that an unlaunched feature is already available.

WOORI sees fan-driven sponsorship, cultural access, and real-world utility as design directions to explore. If you could preserve one part of a K-culture experience, what would it be? ✨

A song can travel farther than a map. 🌏

A fan signal might begin in a bedroom, a station, or a late-night window—and still become part of a larger cultural journey. This film treats that movement as a visual metaphor for future-facing infrastructure: separate moments, connected paths, and a shared destination.

WOORI is exploring how creators, fans, and brands could participate in K-culture across borders. Which should travel with the culture: access, memory, or participation? 🛰

Before the spotlight, someone shapes the moment. 🧵

A folded ribbon on a rehearsal floor points to the work behind a performance: preparation, decisions and details that an audience may never see.

🎬 This film asks where fan participation could enter that process without taking creative control away from the maker. WOORI imagines connections among creators, fans and brands; this is a design direction, not a live sponsorship feature.

Which part of the creative process would you most want to support—and why? 💬
Discuss it in the WOORI group

🌏 K-Culture already moves at internet speed.

🎬 From fans to creators.
🌐 From communities to global markets.

The next challenge is simple:

How do we make value move just as freely? ⚡️

For WOORI, Web3 isn’t about making the technology bigger.

It’s about making the technology feel invisible —
while the cultural connection becomes bigger. 🔗

🚀 Culture moves first.
Web3 makes the value move with it.

⚡️ Ownership can be programmed.
Payments can be automated.
But attention? That’s different.

❤️ In culture, the real scarce asset isn't a token. It's people who choose to care, come back, and bring others with them.

🔗 Tokens should strengthen that connection — not replace it.

🚀 Technology can enable participation.
But people are what give culture its value.

WOORI | Culture moves with people.

⚡️ Tokenization is moving beyond ownership.

The more interesting question is what happens after something becomes programmable.

🎭 In culture, this opens up new possibilities.

Participation can become easier to recognize, contributions can carry value, and communities can build stronger connections.

❤️ But fandom should never become just another transaction.

🔗 Web3 should create more ways to participate — not change why people care in the first place.

🚀 Technology evolves. Culture connects.

📢 Notice Regarding the Temporary Suspension of GOPAX Services

Hello, this is the WOORI Foundation.

GOPAX’s temporary suspension of crypto trading, deposits, and withdrawals is affecting access to WOORI trading, deposits, and withdrawals.

As WOORI is currently listed exclusively on GOPAX, we fully understand our holders’ concerns about this situation.

GOPAX has stated that these measures are intended to protect user assets and strengthen security. We are awaiting the exchange’s official announcement regarding when services will resume.

We will share further updates through this channel as soon as details, including the resumption schedule, are confirmed. For withdrawal procedures, please refer to the latest guidance in GOPAX’s official announcements and from its customer support team.

We ask for your patience and understanding during this disruption.

Thank you.
WOORI Foundation

🎤 WOORI × Lee Jung-suk
40th Anniversary Concert
🎟 VIP TICKET GIVEAWAY

An evening of timeless music awaits 🍂
Enjoy beloved songs like “The First Snow Is Falling” and “Because I Love You” live on stage.

WOORI holders are invited to enter a draw for VIP seats!

📍 CONCERT DETAILS

▸ Saturday, November 21, 2026 · 5 PM
▸ Daeyang Hall, Sejong University
▸ VIP seats · Winners selected by draw

✅ HOW TO ENTER

① Connect a wallet holding at least 50 WOORI.
② Fill in your details and submit your entry.
③ Check your WP as it accumulates during the campaign.

✨ WP is earned every hour on the hour based on your WOORI holdings. The more WP you accumulate, the higher your chances of winning!

Note: WP from previous campaigns does not count toward this draw.

🗓 KEY DATES

▸ Entries open: Nov 12 (Thu) · 3 PM
▸ Entries close: Nov 19 (Thu) · 3 PM
▸ Winners announced: Nov 20 (Fri)

All times are in Korea Standard Time (KST).

📩 Winners will be notified individually by email and SMS.

🎟 Tickets will be available for collection at the venue on concert day.

Make it a late-autumn evening to remember 🍂

👇 FULL DETAILS & ENTRY
https://woori.foundation/campaign