How can a product get the most out of your traffic? ⬆️

⏰ We’ve put together a solid piece that will take you just 4 minutes to read.

Today, we’re talking about profit on RevShare: who makes it, how and when they make it, and why retention matters so much for affiliates.

It wouldn’t make sense to discuss this only from the affiliate programme’s side, so we asked SEO specialist and affiliate expert BigAffiliate to share his take. The result is a short interview about RevShare, CPA, choosing affiliate programmes, and running your own tests.

Do you have many RevShare deals with affiliate programmes?

I initially worked on RS with almost every affiliate programme. With some of them, I later tested CPA once my traffic volumes increased.

Would you work on RevShare with any affiliate programme?

No, definitely not. With CPA, you can test more broadly if the programme offers a good rate and fast payouts. RevShare requires a different approach: either you work with a proven offer with a solid track record and a good reputation among affiliates, or with a new player that is already showing strong results from the start.

A test usually takes 1–3 months. That’s enough time to understand whether it makes sense to keep sending traffic or start looking for another offer.

What should you keep in mind when working on RevShare?

It all comes down to one thing: is sending your traffic on RS profitable for you right now, or would CPA make you more money?

Only testing can answer that. Don’t count on endless payouts from old players or hope to land one massive high roller. It’s better to look at your average revenue over time.

How can you check whether an affiliate programme is shaving?

There are plenty of methods, but the topic has already been discussed to death. My personal conclusion is that every affiliate programme shaves sooner or later. Don’t take that as gospel :)

In the full article, we break down the 6 stages of a player’s lifecycle within the product, where players are most commonly lost, our internal data on repeat deposits, and how UI, support, CRM, and reactivation affect the revenue generated by the traffic you’ve already acquired.

There’s no time to burn budgets. Read the full piece, grab the checklist, and choose a product that knows how to work with your traffic after the first deposit.

📎 READ THE ARTICLE ON RETENTION

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