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#SEO

¶ Content Is King

Content is king but things have changed heavily. Let’s face it: If you really want to make money online, you need targeted traffic on a daily basis and SEO is really the best way to go about it – ever heard the expression “content is king”?

When you have high-quality content – you can easily get rank number one on google first page and get organic traffic for years to come. It’s the “loophole” that smart marketers have used for years now.

THE CHANGE:

¶ People watch videos now more than ever before
¶ Companies like Google, Youtube, Facebook value & rank videos higher than any other form of content
¶ Videos convert better and let you drive more targeted traffic and generate more sales

So while “content is still king” – the way you deliver that content must've to chang: you have to use videos and add videos to your content too.

Stay tune tips for more SEO infos 😃
#SEO

How I understood SEO in 2011:
1. Content
2. ⚡LINKS⚡
3. (everything else)

How I understand SEO in 2021:
1. Content
2. (links)
3. ⚡VISITOR SATISFACTION⚡
#SEO

SECTION A

The Foundation

1. Set up a Google Analytics Account
2. Set Up Google Search Console
3. Integrate a SEO solution into your webpage
4. Include “Trust Pages” in your website
5. Set up a keyword rank tracking for your website


Note: I will be explaining each topic under this section before moving to the next, so as for other sections coming up too, which in anyway easy for referencing according to the section and the topic beneath it (e.g SECTION A, NO 1), which can either be in text or visual or both.


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DarkNg (StoreFront.com.ng)
#SEO SECTION A The Foundation 1. Set up a Google Analytics Account 2. Set Up Google Search Console 3. Integrate a SEO solution into your webpage 4. Include “Trust Pages” in your website 5. Set up a keyword rank tracking for your website Note:…
#SEO

SECTION A, NO1

SET UP A GOOGLE ANALYTICS ACCOUNT


Setting up Google Analytics is the first thing we recommend you do after publishing your
website. At the core, it allows you to track your website traffic, meaning you know who
actually visits your website! The tool does not only show you the amount of people and
their activities on your website - among others it also allows you to see your geographic reach, the source (such as organic traffic, social media, direct search, etc.) as well as the amount of time they spend on your page. It hence includes many great insights to see how your website is performing and is a great start to optimize your online presence. The way you set up Google Analytics in WordPress is by dropping the GA code inside the head of the site. Usually you do this via a WordPress plugin or Google TAG Manager.


VISUAL:

https://youtu.be/f3X-hYRxBL8


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DarkNg (StoreFront.com.ng)
#SEO SECTION A, NO1 SET UP A GOOGLE ANALYTICS ACCOUNT Setting up Google Analytics is the first thing we recommend you do after publishing your website. At the core, it allows you to track your website traffic, meaning you know who actually visits your…
#SEO

SECTION A, NO2

SET UP GOOGLE SEARCH CONSOLE



After you publish your website and set up Google Analytics, it’s now time to think about how people can actually find your website. While your website is accessible after publication it is important to know that it is NOT automatically showing up in Google’s search yet! In order to tell Google about your website (so that Google can index it) you will need to submit your so-called sitemap to the search engine. This is what you will need the Google Search Console for initially. However, it is way more than just that: It serves as a reporting tool, covering several SEO metrics and enabling you to maximize visibility of your website and improve search rankings. It also covers parameters such as website speed or mobile performance.


VISUAL:

https://youtu.be/arSUE7-q41w


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#SEO

SECTION A, NO3


INTEGRATE SEO SOLUTION INTO WEBPAGE


Some website providers such as Wordpress or Wix already include a SEO Suite, covering several SEO functionalities. On top you can complement the existing content management system with SEO plugins. These plugins have the goal to give you full control about your page while they allow for a rather easy-to-use interface. The two most popular plugins for Wordpress for example are Yoast SEO and RankMath. We will go into more details about different SEO solutions.


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#SEO

SECTION A, NO4


INCLUDE "TRUST PAGES" IN YOUR WEBSITE

This is an easy but often neglected tip. Make sure you have what I like to call "trust
pages" on your website. This includes pages such as “About”, “Contact”, “Privacy
Policy” and “Terms of Service (TOS)” pages.

Why are these pages so important? When it comes to determining the “ranking worthiness” of a webpage, Google (among many other parameters!) measures a site from a trust perspective.

If these are missing the website quickly is declared as “shady” or not “trustworthy” by Google. Hence, every legit business should have these pages - and so should you!

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