HilltopAds x PeerClick: New iGaming Tracking Guide 🤩

In iGaming, launching a campaign is only the first step. What matters next is understanding what happens after the click: which zones bring quality users, which events are worth tracking, and where the traffic has real growth potential.

That’s why we teamed up with PeerClick to create a practical guide on building iGaming campaigns with clearer analytics and a smarter optimization logic.

Inside, we cover:

⏺ which events you should pass and analyze;
⏺ how to evaluate traffic quality beyond clicks;
⏺ why tracking helps identify promising zones faster;
⏺ how to turn campaign data into better optimization decisions.

From HilltopAds — hands-on experience with traffic and campaign launches.

From PeerClick — tracking, analytics, and tools for managing performance data.

🌟 You’ll also find a bonus for HilltopAds users inside the guide.

📔 Read the full article on the HilltopAds blog.

iCON Cyprus mood: traffic talks done, partners met, HilltopAds-style face art unlocked, and yes — we made it to the afterparty 😎☀️

The conference is still on, and we’re sharing some of the brightest moments from the event.

Find us at Booth #GA02 👀

Summer is here, but campaign optimization isn’t taking a vacation 😎

📔 In our new Q&A, HilltopAds expert Roman shares how to work with zones: how to spot weak sources, recognize delayed potential, avoid cutting traffic too early, and use stats not only for Blacklists — but also to find new growth points.

Swipe through the cards for practical tips on optimizing your campaigns more accurately.

June is almost over, which means it’s time for Affiliate Bingo 👀

This month, someone’s budget disappeared too fast, someone’s postback broke at the worst possible moment, someone refreshed the campaign status 100 times, and someone finally found a GEO or creative that actually worked.

Sounds familiar?

Open the card and count how many boxes you can mark.
If you got bingo — congrats, you survived June like a real affiliate 😄

A few highlights from Affiliate World Europe ❤️

Thanks to everyone who met Helena and Roman in Budapest! See you there, day 2 today!