#hta_case_study
Setting up targeting for launching an App offer📱
Before starting work, select the App offer in the CPA network and check the application compatibility with OS versions in any app store (App Store or Google Play in the app information section).
💙How to launch the offer correctly:
go to your HilltopAds personal account, then to the Manage Campaigns section. Any mobile ad formats (Popunder, In-Page, or Video) will be perfect for App offers.
💙What targeting settings to specify:
if required by the offer, specify the necessary countries.
The next step is to select the OS - Android or iOS.
If the application fits both OS, we recommend launching two different campaigns.
Device type - when setting up this parameter, we recommend first checking if the application is optimized to work on a tablet. If yes, confidently select both types - Mobile device and Tablet.
The next important targeting parameter is the OS version. Here, you need to specify the versions that your chosen application works with.
Note that if you selected OS - iOS, then you do NOT need to specify Android versions in the OS version settings. We will set up a second campaign for Android.
❗Important! Remember, if the user who sees your ad has a restriction on using mobile internet, then they will not be able to download your application. Therefore, we recommend doing an A/B test and targeting only users who use a WiFi network (Connection Type targeting setting).
These recommendations will help you reduce advertising costs and increase conversion rates!
Setting up targeting for launching an App offer📱
Before starting work, select the App offer in the CPA network and check the application compatibility with OS versions in any app store (App Store or Google Play in the app information section).
💙How to launch the offer correctly:
go to your HilltopAds personal account, then to the Manage Campaigns section. Any mobile ad formats (Popunder, In-Page, or Video) will be perfect for App offers.
💙What targeting settings to specify:
if required by the offer, specify the necessary countries.
The next step is to select the OS - Android or iOS.
If the application fits both OS, we recommend launching two different campaigns.
Device type - when setting up this parameter, we recommend first checking if the application is optimized to work on a tablet. If yes, confidently select both types - Mobile device and Tablet.
The next important targeting parameter is the OS version. Here, you need to specify the versions that your chosen application works with.
Note that if you selected OS - iOS, then you do NOT need to specify Android versions in the OS version settings. We will set up a second campaign for Android.
❗Important! Remember, if the user who sees your ad has a restriction on using mobile internet, then they will not be able to download your application. Therefore, we recommend doing an A/B test and targeting only users who use a WiFi network (Connection Type targeting setting).
These recommendations will help you reduce advertising costs and increase conversion rates!
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#hta_case_study_monetization
How to earn profits with Facebook using Direct Link?
A case study example of selling traffic to Gambling offers.
One common mistake that HilltopAds optimizers see when working with Direct Links is their incorrect use on social networks. To earn maximum revenue with high CRM rates, it is essential to work on the combination of Creative in the post > Creative on the pre-landing page > Offer.
Before starting, you need to determine the category of the offer you will be working with. For example, gambling, betting, VPN, dating, etc.
1. Where to start?
Go to your HilltopAds account or register as a publisher via the link. Then, go to the Manage Site & Zones section. Here, click on the Add Direct Link button and enter the Name of the specific offer you will use your Direct Link for. For example, gambling, betting, VPN, dating, etc.
Also, specify the link category - for using Direct Link on social networks, it is always recommended to use only mainstream categories.
Note: It is recommended to create a separate Direct Link for each offer and traffic source. Be sure to contact your personal manager to set up showings only for a specific category of offers for your Direct Link.
2. Writing a post in the group.
Once you have created the Direct Link, prepare a post whose content matches the offer category configured for your Direct Link. For example, if you created a Direct Link for a gambling offer, your social media post should contain similar content.
You can write about "Ways to earn extra money online" or "Best Gambling services for earning in 2023". As a CTA for the post, lead your audience to the pre-landing page. Moreover, to increase your audience, you can run ads on this post on social media.
3. Creating a pre-landing page.
A pre-landing page is an intermediate page that should warm up and increase your audience's interest. The pre-landing page also leads the audience to the final offer. The offer is the main advertiser's landing page, where the paid conversion takes place.
The pre-landing page should also contain information that corresponds to the offer type you have chosen.
In our case, we will make a landing page about the Gambling industry with examples of earnings. Also, here we will make the main CTA, for example, the "Play now" button, and link this button to our Direct Link created in step 1.
What will happen?
The audience that sees your post on social media will go to the pre-landing page, which will warm up the audience for the main offer. In this case, the advertiser will get a live interested audience, and the publisher will get high CRM rates and, as a result, high earnings.
Why can't you just post a Direct Link on your page?
Most social networks prohibit posting third-party advertising links, otherwise you risk being blocked. Furthermore, if you simply post a Direct Link, for example in your page's description, only a small fraction of your audience will click on it. Moreover, that fraction may not be interested and won't convert on the main offer page. As a result, your account may be blocked in HilltopAds, according to our Terms & Conditions, or your earnings will be very low.
By following these recommendations, publishers can earn $200 a day for their work and continue to scale by working with multiple types of offers (creating separate Direct Links).
How to earn profits with Facebook using Direct Link?
A case study example of selling traffic to Gambling offers.
One common mistake that HilltopAds optimizers see when working with Direct Links is their incorrect use on social networks. To earn maximum revenue with high CRM rates, it is essential to work on the combination of Creative in the post > Creative on the pre-landing page > Offer.
Before starting, you need to determine the category of the offer you will be working with. For example, gambling, betting, VPN, dating, etc.
1. Where to start?
Go to your HilltopAds account or register as a publisher via the link. Then, go to the Manage Site & Zones section. Here, click on the Add Direct Link button and enter the Name of the specific offer you will use your Direct Link for. For example, gambling, betting, VPN, dating, etc.
Also, specify the link category - for using Direct Link on social networks, it is always recommended to use only mainstream categories.
Note: It is recommended to create a separate Direct Link for each offer and traffic source. Be sure to contact your personal manager to set up showings only for a specific category of offers for your Direct Link.
2. Writing a post in the group.
Once you have created the Direct Link, prepare a post whose content matches the offer category configured for your Direct Link. For example, if you created a Direct Link for a gambling offer, your social media post should contain similar content.
You can write about "Ways to earn extra money online" or "Best Gambling services for earning in 2023". As a CTA for the post, lead your audience to the pre-landing page. Moreover, to increase your audience, you can run ads on this post on social media.
3. Creating a pre-landing page.
A pre-landing page is an intermediate page that should warm up and increase your audience's interest. The pre-landing page also leads the audience to the final offer. The offer is the main advertiser's landing page, where the paid conversion takes place.
The pre-landing page should also contain information that corresponds to the offer type you have chosen.
In our case, we will make a landing page about the Gambling industry with examples of earnings. Also, here we will make the main CTA, for example, the "Play now" button, and link this button to our Direct Link created in step 1.
What will happen?
The audience that sees your post on social media will go to the pre-landing page, which will warm up the audience for the main offer. In this case, the advertiser will get a live interested audience, and the publisher will get high CRM rates and, as a result, high earnings.
Why can't you just post a Direct Link on your page?
Most social networks prohibit posting third-party advertising links, otherwise you risk being blocked. Furthermore, if you simply post a Direct Link, for example in your page's description, only a small fraction of your audience will click on it. Moreover, that fraction may not be interested and won't convert on the main offer page. As a result, your account may be blocked in HilltopAds, according to our Terms & Conditions, or your earnings will be very low.
By following these recommendations, publishers can earn $200 a day for their work and continue to scale by working with multiple types of offers (creating separate Direct Links).
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