You know your CTR. But do you know who is behind it? 👀
Across our GEOs, the core audience is mature, mostly 50+. But each market responds differently.
What can change from one GEO to another?
• Age and gender balance
• Top product categories
• Communication style
• Familiar creative angles
• Messages that build trust
All of this can influence both the creative and the approval rate. 🎯
A concept that works in one market may need a different face, tone, or angle in another.
The numbers show what happened. Audience insights help you understand why.
Want the latest insights for your GEO? Message your INB.bio manager. 📩
Across our GEOs, the core audience is mature, mostly 50+. But each market responds differently.
What can change from one GEO to another?
• Age and gender balance
• Top product categories
• Communication style
• Familiar creative angles
• Messages that build trust
All of this can influence both the creative and the approval rate. 🎯
A concept that works in one market may need a different face, tone, or angle in another.
The numbers show what happened. Audience insights help you understand why.
Want the latest insights for your GEO? Message your INB.bio manager. 📩
❤🔥5
Media is too big
VIEW IN TELEGRAM
🚀 Cheap clicks and strong CTR do not always mean strong results in Kenya.
In the new episode of INB.bio Nutra Talks, Saba explains why this GEO needs a more precise approach. Kenya’s online audience is young, while the people who actually buy nutra products are often 50+. So even a campaign with promising numbers can miss the real buyer.
Inside the episode:
• why broad targeting quickly wastes budget;
• how to find mature audience segments by age, city and interests;
• which creatives build trust without fake doctors, before-and-after formats or exaggerated claims;
• why Facebook is the strongest starting point and what to test next.
We also take a closer look at how our new offers, Prost and Osteogard, are being launched in Kenya: from audience research and localization to creatives, landing pages and pre-landing pages prepared for the market.
🎥 Watch the full episode on YouTube: https://youtu.be/Z8vxyXwrODM
In the new episode of INB.bio Nutra Talks, Saba explains why this GEO needs a more precise approach. Kenya’s online audience is young, while the people who actually buy nutra products are often 50+. So even a campaign with promising numbers can miss the real buyer.
Inside the episode:
• why broad targeting quickly wastes budget;
• how to find mature audience segments by age, city and interests;
• which creatives build trust without fake doctors, before-and-after formats or exaggerated claims;
• why Facebook is the strongest starting point and what to test next.
We also take a closer look at how our new offers, Prost and Osteogard, are being launched in Kenya: from audience research and localization to creatives, landing pages and pre-landing pages prepared for the market.
🎥 Watch the full episode on YouTube: https://youtu.be/Z8vxyXwrODM
⚡5❤🔥3
Media is too big
VIEW IN TELEGRAM
Fresh from our creative department 💫
Venezuela edition. Notice what's happening here: no stock footage, no polished studio look, no European casting. Just a familiar scene that the local audience recognizes instantly.
That recognition is what makes the funnel feel trustworthy before a single word is read.
Our team produces these for every GEO we operate in - and our partners get them ready to launch.
Venezuela edition. Notice what's happening here: no stock footage, no polished studio look, no European casting. Just a familiar scene that the local audience recognizes instantly.
That recognition is what makes the funnel feel trustworthy before a single word is read.
Our team produces these for every GEO we operate in - and our partners get them ready to launch.
❤🔥5
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VIEW IN TELEGRAM
Your lead – our problem. 👀
And we mean that in the best way.
Once the click turns into a lead, we take over – calls, confirmation, local logistics, delivery and cash collection.
You keep your focus on traffic. We handle what happens next. That’s the difference when the advertiser is actually behind the whole process.
Want in? Send us a message – we’ll connect you with an affiliate manager. 🤝
And we mean that in the best way.
Once the click turns into a lead, we take over – calls, confirmation, local logistics, delivery and cash collection.
You keep your focus on traffic. We handle what happens next. That’s the difference when the advertiser is actually behind the whole process.
Want in? Send us a message – we’ll connect you with an affiliate manager. 🤝
❤🔥3❤1
Networks are bad? Not really.
Sometimes, they’re exactly what you need.
If you work across multiple verticals and want hundreds of offers in one place, a network is simply more convenient. No point pretending otherwise.
But direct works differently.
With a direct advertiser, you trade variety for depth:
✅ direct communication
✅ no middle layer
✅ offer data from the source
✅ approval, delivery and call center stats closer to the actual operation
So the real question isn’t “network or direct?”
It’s: ""what do you need right now?""
Lots of verticals and maximum choice? Go network.
Want to go deeper into one vertical and work closer to the people behind the product? Direct may fit better. 🤝
Both models work. Just for different goals.
If depth matters more than variety, message us – let’s talk.
Sometimes, they’re exactly what you need.
If you work across multiple verticals and want hundreds of offers in one place, a network is simply more convenient. No point pretending otherwise.
But direct works differently.
With a direct advertiser, you trade variety for depth:
✅ direct communication
✅ no middle layer
✅ offer data from the source
✅ approval, delivery and call center stats closer to the actual operation
So the real question isn’t “network or direct?”
It’s: ""what do you need right now?""
Lots of verticals and maximum choice? Go network.
Want to go deeper into one vertical and work closer to the people behind the product? Direct may fit better. 🤝
Both models work. Just for different goals.
If depth matters more than variety, message us – let’s talk.
❤🔥5⚡1
🚀 START HERE
INB.bio is a direct advertiser, not a network.
Our own production, call centers and delivery.
▪️ 100+ exclusive Nutra offers
▪️ Active GEOs across Africa, MENA, LATAM and Asia
▪️ Payout $11-23 per confirmed lead
▪️ Up to 26% approval depending on GEO and offer
▪️ Conversion window 1-5 days – you see your numbers fast
▪️ Payouts twice a week
Sign up – a manager who knows your region writes to you the same day👇
INB.bio is a direct advertiser, not a network.
Our own production, call centers and delivery.
▪️ 100+ exclusive Nutra offers
▪️ Active GEOs across Africa, MENA, LATAM and Asia
▪️ Payout $11-23 per confirmed lead
▪️ Up to 26% approval depending on GEO and offer
▪️ Conversion window 1-5 days – you see your numbers fast
▪️ Payouts twice a week
Sign up – a manager who knows your region writes to you the same day👇
Where nutra is growing: the category that added the most orders in each region 📊
📍 Africa – heart & blood pressure: +73%
📍 MENA – heart & blood pressure: +240%
📍 South Asia – joint health: +81%
📍 LATAM – joint health: +317%
Testing a new GEO? Start with the category that’s growing there – a manager will match an offer 👇
📍 Africa – heart & blood pressure: +73%
📍 MENA – heart & blood pressure: +240%
📍 South Asia – joint health: +81%
📍 LATAM – joint health: +317%
Testing a new GEO? Start with the category that’s growing there – a manager will match an offer 👇
November in nutra: 5 news items that change how you run ads 📰
1️⃣ Meta turns images into video. Since October 6, static-to-video in Advantage+ creative is open to all advertisers; some ad accounts will get it later. Run these videos as a separate ad and compare them by cost per approved order, not by clicks.
2️⃣ A click may not lead to your landing. According to Meta’s notice to advertisers, from October 28 product browsing is switched on in running ads: people first see a page inside Facebook or Instagram. Check your Advantage+ creative and Destination settings – it’s turned off ad by ad.
3️⃣ Health claims in supplement ads are checked more strictly. In India, the ad regulator ASCI reviewed nutra ads for July – September: all 60 completed cases found violations, from “lose 6 kg in 60 days” to help with blood pressure and asthma. Since July 22, Meta also reviews health ads by the claims in the text, not by the product category.
4️⃣ Affiliate World Asia – December 9–10, Bangkok. Networks are already inviting partners to their meetups – time to plan the trip.
5️⃣ US midterms are over – the auction should calm down. The market was turbulent around the November 3 elections. We expect the ad auction to settle gradually and results to improve in the second half of Q4 – a good time to get creatives ready for scaling.
❤️ – if you want more digests like this
1️⃣ Meta turns images into video. Since October 6, static-to-video in Advantage+ creative is open to all advertisers; some ad accounts will get it later. Run these videos as a separate ad and compare them by cost per approved order, not by clicks.
2️⃣ A click may not lead to your landing. According to Meta’s notice to advertisers, from October 28 product browsing is switched on in running ads: people first see a page inside Facebook or Instagram. Check your Advantage+ creative and Destination settings – it’s turned off ad by ad.
3️⃣ Health claims in supplement ads are checked more strictly. In India, the ad regulator ASCI reviewed nutra ads for July – September: all 60 completed cases found violations, from “lose 6 kg in 60 days” to help with blood pressure and asthma. Since July 22, Meta also reviews health ads by the claims in the text, not by the product category.
4️⃣ Affiliate World Asia – December 9–10, Bangkok. Networks are already inviting partners to their meetups – time to plan the trip.
5️⃣ US midterms are over – the auction should calm down. The market was turbulent around the November 3 elections. We expect the ad auction to settle gradually and results to improve in the second half of Q4 – a good time to get creatives ready for scaling.
❤️ – if you want more digests like this
Affbank Awards 2026 | November 2 – December 15 🏆
The awards are bigger than ever this year: 32 categories, companies from across the affiliate space, and, most importantly, the choice is yours, as always!
Affbank Awards isn't about the editorial team's opinion or a closed-door jury. The results are shaped only by your real votes.
In 2025, you cast over 4,350 votes for the companies you work with and trust. Time to back them again and pick the best in every category. Vote here 👇
➡️ Awards.Affbank.com
🗳 We’re nominated for Best Nutra direct advertiser – look for INB in this category. If you work with us, we’d appreciate your vote.
Partnerships, Liza
Advertising, Katya
The awards are bigger than ever this year: 32 categories, companies from across the affiliate space, and, most importantly, the choice is yours, as always!
Affbank Awards isn't about the editorial team's opinion or a closed-door jury. The results are shaped only by your real votes.
In 2025, you cast over 4,350 votes for the companies you work with and trust. Time to back them again and pick the best in every category. Vote here 👇
➡️ Awards.Affbank.com
🗳 We’re nominated for Best Nutra direct advertiser – look for INB in this category. If you work with us, we’d appreciate your vote.
Partnerships, Liza
Advertising, Katya
From November 12, Meta will show more conversions – your orders won’t change 📰
1️⃣ Meta counts conversions on the user’s device. From November 12 it’s on by default for pixels that send events. Ads Manager may show more results while real leads stay the same – mark the date in reports and judge campaigns by approved orders. Opt out – Events Manager, dataset settings.
2️⃣ Google ads come to AI answers in Kenya, Nigeria and Pakistan. On October 28 Google announced AI Mode ads in 10 more markets; Brazil and Mexico follow in Q4. Search, Shopping and Performance Max campaigns show there automatically, with no separate switch – check search terms and cost per approved order in these GEOs.
3️⃣ Meta’s new ad terms are on hold. The draft makes advertisers solely responsible for AI edits Meta applies to their ads. After a court ban in Norway and a UK regulator investigation (October 28–30), the current terms stay for now. Agencies report Meta adding translations and AI images unasked – check the preview of every ad before launch.
🔖 Save this – the Meta change starts on Thursday.
👍 – if this was useful
1️⃣ Meta counts conversions on the user’s device. From November 12 it’s on by default for pixels that send events. Ads Manager may show more results while real leads stay the same – mark the date in reports and judge campaigns by approved orders. Opt out – Events Manager, dataset settings.
2️⃣ Google ads come to AI answers in Kenya, Nigeria and Pakistan. On October 28 Google announced AI Mode ads in 10 more markets; Brazil and Mexico follow in Q4. Search, Shopping and Performance Max campaigns show there automatically, with no separate switch – check search terms and cost per approved order in these GEOs.
3️⃣ Meta’s new ad terms are on hold. The draft makes advertisers solely responsible for AI edits Meta applies to their ads. After a court ban in Norway and a UK regulator investigation (October 28–30), the current terms stay for now. Agencies report Meta adding translations and AI images unasked – check the preview of every ad before launch.
🔖 Save this – the Meta change starts on Thursday.
👍 – if this was useful
Leads are coming in, but the payout is lower than you expected? Check your approval rate 🔍
Approval rate is the share of leads the call center confirmed: approved orders / all leads × 100%. Partners are paid for approved orders, so approval rate is your money.
Why it drops:
1️⃣ Slow first call: the longer a lead waits, the less likely they pick up.
2️⃣ The landing promises more than the operator says.
3️⃣ Different prices on the landing and on the call.
4️⃣ A phone number without the country code or with extra digits.
5️⃣ Traffic at night and on holidays, local time.
Want a manager to check the approval rate on your traffic? Register – our managers are here 👇
Approval rate is the share of leads the call center confirmed: approved orders / all leads × 100%. Partners are paid for approved orders, so approval rate is your money.
Why it drops:
1️⃣ Slow first call: the longer a lead waits, the less likely they pick up.
2️⃣ The landing promises more than the operator says.
3️⃣ Different prices on the landing and on the call.
4️⃣ A phone number without the country code or with extra digits.
5️⃣ Traffic at night and on holidays, local time.
Want a manager to check the approval rate on your traffic? Register – our managers are here 👇
5 free tools so you don’t waste budget on tests 🧰
1️⃣ Meta Ad Library – which ads competitors are running in your GEO right now. Check the launch date: an ad that has been running for a month or longer is most likely paying off.
2️⃣ TikTok Creative Center – top ads and trends by country: creative ideas before your first launch.
3️⃣ Google Trends – where and when interest in a category grows: compare countries and seasons before a test.
4️⃣ PageSpeed Insights – how fast your landing opens on a phone. A slow landing loses orders before the call.
5️⃣ Wayback Machine – how a competitor’s landing has changed: you can see what they tested.
🔖 Save this so they’re at hand.
🔥 – if you want part 2 with more tools
1️⃣ Meta Ad Library – which ads competitors are running in your GEO right now. Check the launch date: an ad that has been running for a month or longer is most likely paying off.
2️⃣ TikTok Creative Center – top ads and trends by country: creative ideas before your first launch.
3️⃣ Google Trends – where and when interest in a category grows: compare countries and seasons before a test.
4️⃣ PageSpeed Insights – how fast your landing opens on a phone. A slow landing loses orders before the call.
5️⃣ Wayback Machine – how a competitor’s landing has changed: you can see what they tested.
🔖 Save this so they’re at hand.
🔥 – if you want part 2 with more tools