At #Ready2025, we explored how the #JobsToBeDone framework reshapes the way organizations understand customer behavior, and design products people truly choose.
Watch this #video to discover:
✅ The core principles and tools behind Jobs to Be Done, presented by Bob Moesta, co-architect of the theory.
✅ How to translate customer insights into actionable strategy across product development, sales, and marketing.
✅ A new lens for identifying what customers are really trying to accomplish, and why they “hire” your product.
https://community.intersystems.com/post/video-jobs-be-done-products-your-customers-will-really-buy
Rethink your approach to innovation and build solutions your customers will genuinely value.
Watch this #video to discover:
✅ The core principles and tools behind Jobs to Be Done, presented by Bob Moesta, co-architect of the theory.
✅ How to translate customer insights into actionable strategy across product development, sales, and marketing.
✅ A new lens for identifying what customers are really trying to accomplish, and why they “hire” your product.
https://community.intersystems.com/post/video-jobs-be-done-products-your-customers-will-really-buy
Rethink your approach to innovation and build solutions your customers will genuinely value.