๐จ๐ฑ CHILE: What you need to know before launching?
Let's break down what you should know about the GEO and which specifics to consider in your campaigns๐
๐ Who is our audience
Chileans actively use social media, and one of the main mass interests in the country is football. Colo-Colo, Universidad de Chile, the national team, and major matches provide a clear base for sports creatives.
It is recommended to test more specific entertainment angles: slot/crash + corresponding landing page may yield higher engagement than generic communication about online casinos.
๐ What to use in creatives
Simply translating the campaign into Spanish is not enough. Chile has its own colloquial vocabulary and slang, so it is better to adapt creatives specifically for Chilean Spanish rather than limiting yourself to generic LATAM Spanish.
Recognizable visual codes include: red, white, and blue, the Andes, Santiago, Valparaiso, football, and local cuisine.
๐ Where to buy traffic
One of the main sources of volume is Meta (Facebook). Here, it is worth testing native videos, emotional reactions, sports content, and local news hooks.
We also look towards PPC/SEO, In-App, influencers, and sports communities. For LATAM, the effect of presence, personal communication, and a sense of belonging to a community are especially important.
๐ What about payments
For deposits in Chile, familiar local methods are particularly important. Among the most in-demand are Webpay/Redcompra and MACH.
CuentaRUT, bank transfers, and AstroPay are also frequently used.
The minimum deposit depends on the specific product and payment method, so it should be checked directly before launch. Withdrawal methods and conditions may also vary from product to product.
๐ What to consider
One of the key nuances of the GEO right now is regulation. The market is in a transitional state, and authorities are increasing pressure on unlicensed gambling platforms and blocking websites.
Therefore, it is best to re-check the current situation directly before launch.
๐ What to launch now?
In short: localize the campaign for Chile, test football and local cultural context, carefully monitor available payments, and keep an eye on regulatory changes.
โญ๏ธ For details and launch: @fit_pkp
Chile often remains in the shadow of larger LATAM GEOs, despite having almost 20 million residents, a high level of internet penetration, and a predominantly urban audience. About a third of the population is aged 25โ44.
Let's break down what you should know about the GEO and which specifics to consider in your campaigns
Chileans actively use social media, and one of the main mass interests in the country is football. Colo-Colo, Universidad de Chile, the national team, and major matches provide a clear base for sports creatives.
It is recommended to test more specific entertainment angles: slot/crash + corresponding landing page may yield higher engagement than generic communication about online casinos.
Simply translating the campaign into Spanish is not enough. Chile has its own colloquial vocabulary and slang, so it is better to adapt creatives specifically for Chilean Spanish rather than limiting yourself to generic LATAM Spanish.
Recognizable visual codes include: red, white, and blue, the Andes, Santiago, Valparaiso, football, and local cuisine.
Also, in September, there is a strong local news hook:
Fiestas Patrias on September 18โ19
. National colors, traditional celebrations, and local culture provide an additional base for situational creatives.
One of the main sources of volume is Meta (Facebook). Here, it is worth testing native videos, emotional reactions, sports content, and local news hooks.
We also look towards PPC/SEO, In-App, influencers, and sports communities. For LATAM, the effect of presence, personal communication, and a sense of belonging to a community are especially important.
For deposits in Chile, familiar local methods are particularly important. Among the most in-demand are Webpay/Redcompra and MACH.
CuentaRUT, bank transfers, and AstroPay are also frequently used.
The minimum deposit depends on the specific product and payment method, so it should be checked directly before launch. Withdrawal methods and conditions may also vary from product to product.
One of the key nuances of the GEO right now is regulation. The market is in a transitional state, and authorities are increasing pressure on unlicensed gambling platforms and blocking websites.
Therefore, it is best to re-check the current situation directly before launch.
โ
TopX
Source:
FB
CPA:
20 USD
Testcap:
50 FTD
Goal:
Min dep
2500-3000 CLP
Platform:
Custom
License:
Anjouan
โ
Fortunazo
Source:
FB Slots
Bid
25 USD
MinDep:
2500 CLP
Cap:
50 FTD
Platform:
GR8
License:
Curacao
โ
Betveo
Sources:
FB slot / ASO / PPC
Bids:
FB slots 20 USD / ASO 25 USD / PPC 30 USD
MinDep:
2500 CLP
Cap:
50FTD
Platform:
Custom
License:
Anjouan
In short: localize the campaign for Chile, test football and local cultural context, carefully monitor available payments, and keep an eye on regulatory changes.
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๐จ๐ด COLOMBIA: What to consider when running ads on GEO?
However, simply translating creatives into Spanish is not enough. Let's break down what to consider in your ad combinations and what to pay attention to before launch๐
๐ Who is our audience
Colombia has a population of approximately 52 million, with a median age of around 31 years. The core segment is men aged 18โ35 from Bogotรก, Medellรญn, Cali, and Barranquilla.
The #1 sport is football. The audience actively follows Liga BetPlay, Copa Libertadores, EPL, and La Liga. Boxing, NBA, and esports are also popular.
In casinos, slots, Aviator, and live formats are common.
๐ What to use in creatives
Colombians respond well to a lively and emotional presentation. In visuals, you can test football, local faces, national colors, and situations that resonate specifically with the local audience.
Texts also require localization. It is best to use Colombian Spanish, the informal "tรบ" form of address, and conversational phrasing. Local slang can further increase engagement.
In terms of formats, consider short videos โ Reels, TikTok, and other dynamic creatives with voiceovers.
Bonuses and promo codes remain a clear trigger, but the presentation should look local, not like a simple translation of European creative.
๐ Where to run traffic
Colombia is a mobile-first GEO, so social networks should be the primary focus.
Telegram can be used as an additional channel for warming up and retaining the audience.
Pay special attention to the landing page. It must load quickly on mobile devices and work properly even on less powerful smartphones.
๐ What about payments
Local payment methods directly impact conversion here.
One of the main banking methods is PSE. The audience also actively uses mobile wallets Nequi and Daviplata.
Cash payments via Efecty and Baloto are relevant for a portion of users. Visa and Mastercard are used, but local methods are more familiar.
If your product does not offer PSE, Nequi, or other popular local payment options, conversion may drop significantly.
๐ What else to consider
Online gambling in Colombia has been regulated since 2017, and the market is already well-known to the audience. Licensed operators use the .co domain zone, and advertising is permitted with restrictions and appropriate labeling.
The market is quite mature, but competition still allows for testing new combinations.
However, the following perform poorly:
โ Spanish without local adaptation
โ Static creatives without emotion and dynamics
โ Heavy landing pages without mobile-first optimization
โ Products without familiar local payment methods
โญ๏ธ For current offers on Colombia: @fit_pkp
Colombia is one of the most mature iGaming markets in Latin America. It has a large mobile-first audience, a strong interest in football, and an established habit of online gambling.
However, simply translating creatives into Spanish is not enough. Let's break down what to consider in your ad combinations and what to pay attention to before launch
Colombia has a population of approximately 52 million, with a median age of around 31 years. The core segment is men aged 18โ35 from Bogotรก, Medellรญn, Cali, and Barranquilla.
The #1 sport is football. The audience actively follows Liga BetPlay, Copa Libertadores, EPL, and La Liga. Boxing, NBA, and esports are also popular.
In casinos, slots, Aviator, and live formats are common.
๐ What to use in creatives
Colombians respond well to a lively and emotional presentation. In visuals, you can test football, local faces, national colors, and situations that resonate specifically with the local audience.
Texts also require localization. It is best to use Colombian Spanish, the informal "tรบ" form of address, and conversational phrasing. Local slang can further increase engagement.
In terms of formats, consider short videos โ Reels, TikTok, and other dynamic creatives with voiceovers.
Bonuses and promo codes remain a clear trigger, but the presentation should look local, not like a simple translation of European creative.
Colombia is a mobile-first GEO, so social networks should be the primary focus.
Telegram can be used as an additional channel for warming up and retaining the audience.
Pay special attention to the landing page. It must load quickly on mobile devices and work properly even on less powerful smartphones.
Local payment methods directly impact conversion here.
One of the main banking methods is PSE. The audience also actively uses mobile wallets Nequi and Daviplata.
Cash payments via Efecty and Baloto are relevant for a portion of users. Visa and Mastercard are used, but local methods are more familiar.
If your product does not offer PSE, Nequi, or other popular local payment options, conversion may drop significantly.
Online gambling in Colombia has been regulated since 2017, and the market is already well-known to the audience. Licensed operators use the .co domain zone, and advertising is permitted with restrictions and appropriate labeling.
The market is quite mature, but competition still allows for testing new combinations.
However, the following perform poorly:
โ Spanish without local adaptation
โ Static creatives without emotion and dynamics
โ Heavy landing pages without mobile-first optimization
โ Products without familiar local payment methods
Colombia is a GEO where
localization, football, a mobile-first approach, and the right set of payment methods
make the difference. Do not limit yourself to just a ๐จ๐ด flag on your creatives: adapt the language, visuals, and the entire user journey to the local audience.
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When campaigns number in the tens or hundreds, manual launching and monitoring start taking up too much time. Today in the arbitrage toolkit is Cabinet Partners, a service for automating work with advertising campaigns.
Cabinet Partners allows you to launch campaigns in bulk, uniquify creatives, and collect statistics on accounts, GEO, and ads in a single dashboard.
You upload a template with accounts, GEO, creatives, and budgets โ and you can launch hundreds of campaigns simultaneously.
Configured rules check metrics every 15 minutes and can automatically stop a campaign if CPA increases or a creative starts to burn out.
Inside, there is an AI assistant that works with its own statistics.
For example, you can ask what the average CPA was for a specific GEO on a particular day and quickly get an answer without manually searching through reports.
First and foremost, it is useful for buyers and teams that work with multiple advertising accounts simultaneously, launch many campaigns, and want to reduce manual setup and losses on ineffective creatives.
In short: less routine and manual control โ more time for testing and scaling funnels.
Save to your toolkit and hit
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This week we are looking at NeonClub under CL. The offer is available for FB Slots and ASO Slots, with a test cap of up to 25 FTD.
๐จ๐ฑ NeonClub [FB Slots / ASO Slots] โ CL
โข CPA: $25
โข Test Cap: 20โ25 FTD
โข Min Dep: 3,000 CLP
โข Click2Reg: 48.46%
โข Reg2Dep: 25.40%
โข Source: FB Slots / ASO Slots
โข Platform: Custom
โข License: Anjouan
A good option if you are currently looking for a combination for Chile and want to test the GEO on a small scale. Please verify current terms before starting.
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Drop a โค๏ธ if this meme is relatable.
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If you use Bybit for withdrawals or transfers, it is worth checking where the funds are coming from.
The exchange has published a list of platforms with which connections may lead to restrictions or the blocking of assets and addresses.
The list includes:๐ Garantex๐ Grinex๐ Bitzlato๐ Rapira๐ WhiteBird๐ ABCEX๐ FreeKassa๐ Bitpapa๐ Payeer
This is especially important for regular withdrawals and transfers between wallets: even an incoming transaction from one of these counterparties may trigger a review.
Therefore, it is better to check the source in advance before receiving funds and not route all transfers through a single address.
Save this so you don't have to search for it later.
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๐ง๐ท Brazil: What to consider regarding GEO right now?
However, the market is currently undergoing a sharp turn.๐ On September 25, a temporary measure came into force in Brazil that prohibits the operation, offering, intermediation, and advertising of fixed-odds betting, including sports betting and online games. Therefore, conventional approaches to BR now have to be reconsidered.
We are analyzing what the market was like, what worked there, and what is important to consider now๐
๐ Who is our audience
Brazil is a maximally mobile-first GEO. The core of the audience has traditionally been men aged 18-35, with one of the main interests being football.
Brasileirรฃo, Libertadores, and local clubs like Flamengo and Corinthians provided constant news hooks for creatives. In the casino segment, the audience was familiar with crash games, roulette, and other fast-paced formats.
๐ What to use in creatives
Simply translating European creatives into Portuguese is not enough here. Brazil specifically requires PT-BR, a conversational tone, and triggers that are clear to the local audience.
Football, favorite clubs, local humor, emotional delivery, and bright visuals were well-received by the audience. Given the mobile-first behavior, it was logical to focus primarily on short and dynamic formats.
We have attached examples of creatives used in BR that showed results โ take them for reference.
๐ Where to drive traffic
Historically, one of the main sources for GEO was Facebook. TikTok Ads, Google UAC/ASO, push, pop, YouTube, SEO, influencers, and local communities were also used.
It is worth separately considering WhatsApp โ in Brazil, it is not just a messenger, but a customary part of user communication with businesses and a channel for support.
However, the usual map of sources cannot be treated as a launch guide now. Following the decision of September 25, authorities have already strengthened control: in just the first few days, reports indicated the blocking of hundreds of sites with signs of illegal betting offerings.
๐ What about payments
Everything here revolved around PIX. A fast and familiar payment scenario was practically mandatory for working with the Brazilian audience.
And we return to WhatsApp again. In Brazil, it is possible not only to communicate with businesses and receive support โ payment functions are integrated directly into WhatsApp, including the ability to use PIX in business scenarios.
โ
This creates a whole ecosystem within an application familiar to the user: communication, support, and a payment scenario.
๐ What to consider now
Before September 25, the legal market was built around licensed operators and the .bet.br domain zone. Now the rules have changed: the new measure prohibits fixed-odds betting within the country, including sports betting, online games, and their advertising.
โญ๏ธ For current offers regarding Colombia: @fit_pkp
Brazil has long been one of the largest and most active iGaming markets in Latin America. A massive mobile-first audience, football, PIX, and a habit of using online products made GEO interesting for a wide variety of sources.
However, the market is currently undergoing a sharp turn.
We are analyzing what the market was like, what worked there, and what is important to consider now
Brazil is a maximally mobile-first GEO. The core of the audience has traditionally been men aged 18-35, with one of the main interests being football.
Brasileirรฃo, Libertadores, and local clubs like Flamengo and Corinthians provided constant news hooks for creatives. In the casino segment, the audience was familiar with crash games, roulette, and other fast-paced formats.
Simply translating European creatives into Portuguese is not enough here. Brazil specifically requires PT-BR, a conversational tone, and triggers that are clear to the local audience.
Football, favorite clubs, local humor, emotional delivery, and bright visuals were well-received by the audience. Given the mobile-first behavior, it was logical to focus primarily on short and dynamic formats.
We have attached examples of creatives used in BR that showed results โ take them for reference.
Historically, one of the main sources for GEO was Facebook. TikTok Ads, Google UAC/ASO, push, pop, YouTube, SEO, influencers, and local communities were also used.
It is worth separately considering WhatsApp โ in Brazil, it is not just a messenger, but a customary part of user communication with businesses and a channel for support.
However, the usual map of sources cannot be treated as a launch guide now. Following the decision of September 25, authorities have already strengthened control: in just the first few days, reports indicated the blocking of hundreds of sites with signs of illegal betting offerings.
Everything here revolved around PIX. A fast and familiar payment scenario was practically mandatory for working with the Brazilian audience.
And we return to WhatsApp again. In Brazil, it is possible not only to communicate with businesses and receive support โ payment functions are integrated directly into WhatsApp, including the ability to use PIX in business scenarios.
Before September 25, the legal market was built around licensed operators and the .bet.br domain zone. Now the rules have changed: the new measure prohibits fixed-odds betting within the country, including sports betting, online games, and their advertising.
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We have compiled the key figures for the month at Paykassma Partners. During this period, partners launched over 300 campaigns, which generated 8,000+ FTD and over $300,000 in revenue.
Top performers by traffic volume:
๐ฎ๐ณ India
๐ต๐ฐ Pakistan
๐ง๐ฉ Bangladesh
Leaders by revenue:
๐ฎ๐น Italy
๐ซ๐ท France
๐จ๐ฑ Chile
Top sources include FB Slots, ASO, and SEO. These accounted for the majority of partner activity during the month.
We added 23 new offers this month, expanding the selection for various GEOs and sources.
In short: 300+ launched campaigns, 8,000+ FTD, 23 new offers, and $300K+ revenue in one month.
Thank you to all partners who are scaling and growing with us
For current offers and terms โ @fit_pkp
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What happens if you don't just scale the budget, but simultaneously test several approaches to a single GEO?
On BR, we launched three buyers at once for TwinWin with In-App Slots. The test started on September 15 โ during this time, the team achieved 853 FTD with an ROI of 82%.
GEO: ๐ง๐ท BR
Offer: TwinWin
Source: In-App Slots
FTD: 853
CPA: $23
ROI: 82%
Click2Reg: ~47%
Reg2Dep: ~28%
But what's more interesting here is how the team arrived at these numbers.
We launched three buyers simultaneously and compared the results. Two immediately showed the required traffic quality and received cap increases.
The third one required refinement for the first test. The team changed the creative, its delivery, and the slot, then launched another test cap.
After the restart, traffic quality improved, and the third buyer also received an expansion.
Currently, the team's total limit is already 100 FTD daily, and the next step is further volume scaling.
The key here wasn't a single perfect creative, but rather the testing approach itself. Instead of stopping the combination after the first result, the weak point was reassembled and re-tested.
As a result, all three buyers got the opportunity to scale on a single GEO.
Brazil remains significantly cheaper than many European GEOs, while with a working combination, you can simultaneously maintain volume and high ROI here.
According to our current dynamics, interest in BR continues to grow, and advertisers are ready to accept large volumes of quality traffic. Therefore, in the near future, we will test GEOs even more actively and share offers that confirm results with numbers.
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This week features three offers: TopX for BR and AR with the FB Slots PWA source, as well as PrideSpins for GH, MZ, and ZW with a test cap of up to 1,000 FTD.
๐ง๐ท TopX [FB Slots PWA] โ BR
โข CPA: $8
โข Test Cap: 50 FTD
โข Min Dep: 10 BRL
โข Click2Reg: 53%
โข Reg2Dep: 30%
โข Source: FB Slots PWA
โข Platform: Custom
โข License: Anjouan
๐ฆ๐ท
TopX [FB Slots PWA] โ AR
โข CPA: $13
โข Test Cap: 50 FTD
โข Min Dep: 3,000โ5,000 ARS
โข Click2Reg: 41.33%
โข Reg2Dep: 22.58%
โข Source: FB Slots PWA
โข Platform: Custom
โข License: Anjouan
๐ฌ๐ญ๐ฒ๐ฟ๐ฟ๐ผ
PrideSpins [FB Slots / ASO Slots] โ GH / MZ / ZW
โข CPA: $2.5
โข Test Cap: 1,000 FTD
โข Min Dep: GH โ 5 GHS / MZ โ 3 MT / ZW โ $1
โข Click2Reg: 25.69%
โข Reg2Dep: 43.38%
โข Source: FB Slots / ASO Slots
โข Platform: Betfounders
โข License: Local
TopX is suitable for testing in LatAm with small caps, while PrideSpins can be considered for working with multiple African GEOs simultaneously. Please verify the current terms and offer availability before starting.
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If you are new to the channel, it is time to get acquainted. Paykassma Partners is a CPA network for webmasters and arbitrage teams, where everything needed for launching and scaling traffic is gathered in one place.
In this channel, we do not limit ourselves to offer selections. Here, GEO breakdowns, case studies, tools for webmasters, market observations, and current offer terms are regularly published.
If you are looking for new combinations or want to scale what is already working โ welcome to Paykassma Partners.
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Drop a โค๏ธ if this meme is relatable.
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๐ธ๐ณ Senegal: What to consider when running ads on GEO?
Senegal is a young mobile market where localization, familiar payment methods, and a simple path from click to deposit are crucial. Let's break down what you need to know before testing.
๐ Who is our audience
The country's population is approximately 19 million, with a median age of 19.6 years. The primary audience for testing is men aged 18โ34, predominantly from Dakar and other major cities.
Football remains one of the main points of interest here. However, short gaming sessions and formats with quick results can also attract attention.
๐ What to use in creatives
Senegal is a French-speaking GEO, so localization is particularly important here. English creatives without adaptation may underperform in terms of engagement and trust.
It is best to test clear visuals, football-themed scenarios, local elements, and short messages without overloaded promises.
๐ What about payments
One of the key points when working with SN is mobile wallets.
Wave and Orange Money are widely used for everyday transfers and payments. Therefore, having a payment method familiar to the user can significantly impact deposit conversion.
Before launching, it is important to check the availability of payment methods for a specific offer, as well as the conditions for deposits and withdrawals.
๐ What else to consider
Local gambling regulations are in effect in Senegal, so it is necessary to check permitted promotion formats and advertiser operating conditions before launching.
It is also worth considering the specifics of mobile internet: heavy pages and long forms can create unnecessary obstacles on the path to registration.
โญ๏ธ Want to test SN? Write to @fit_pkp โ we will check available offers and current conditions.
Senegal is a young mobile market where localization, familiar payment methods, and a simple path from click to deposit are crucial. Let's break down what you need to know before testing.
The country's population is approximately 19 million, with a median age of 19.6 years. The primary audience for testing is men aged 18โ34, predominantly from Dakar and other major cities.
Football remains one of the main points of interest here. However, short gaming sessions and formats with quick results can also attract attention.
Senegal is a French-speaking GEO, so localization is particularly important here. English creatives without adaptation may underperform in terms of engagement and trust.
It is best to test clear visuals, football-themed scenarios, local elements, and short messages without overloaded promises.
One of the key points when working with SN is mobile wallets.
Wave and Orange Money are widely used for everyday transfers and payments. Therefore, having a payment method familiar to the user can significantly impact deposit conversion.
Before launching, it is important to check the availability of payment methods for a specific offer, as well as the conditions for deposits and withdrawals.
Local gambling regulations are in effect in Senegal, so it is necessary to check permitted promotion formats and advertiser operating conditions before launching.
It is also worth considering the specifics of mobile internet: heavy pages and long forms can create unnecessary obstacles on the path to registration.
In short: Senegal is interesting due to its young mobile audience, the popularity of football, and a developed mobile payment system. However, results here largely depend on localization, the quality of the payment path, and the terms of the specific offer.
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These kinds of memes make you feel both sad and amused ๐
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This week, LATAM is in focus! Two offers with a CPA of $13: Leon for Brazil with four available sources and Calitoro for Argentina for FB Slots.
๐ง๐ท Leon [FB Slots / ASO / In-App / UAC] โ BR
โข CPA: $13
โข Test Cap: 200 FTD
โข Min Dep: 20 BRL
โข Click2Reg: 25%
โข Reg2Dep: 20%
โข Source: FB Slots / ASO / In-App / UAC
โข Platform: Custom
โข License: Anjouan
๐ฆ๐ท
Calitoro [FB Slots] โ AR
โข CPA: $13
โข Test Cap: 50 FTD
โข Min Dep: 3 000 ARS
โข Click2Reg: 24%
โข Reg2Dep: 32%
โข Source: FB Slots
โข Platform: Custom
โข License: Anjouan
Leon can be considered for testing various sources in BR with a cap of up to 200 FTD. And Calitoro is for working with FB Slots in Argentina, where the stated Reg2Dep is 32%.
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