How do you build crypto influencers from scratch? 🤔

In this episode, I sat down with Anatoly Shvarts at our new Peaky Ads home base in Miami to talk about what it really takes to grow influencers, build communities, and scale a business in the crypto industry.

But we didn't stop there. We also talked about launching conferences, growing a networking business, expanding internationally, and the lessons that come with building companies from the ground up.

It was also just great catching up with an old friend from Europe. Living across the ocean makes you appreciate conversations like these even more. 🌍🤝

🎙 The episode is live now!

9 Out of 10 operators at SiGMA Manila had the same 4 problems.😡

🥶Can't scale media buying.
🥶No real tracking.
🥶No CRM.
🥶Affiliates on spreadsheets and WhatsApp.

🫡Sat down with Renz Gonzales (RG Standard Consulting) on Where Is My Money Podcast — full Philippines launch playbook.
Meta FTD CPA in PH right now: ~$10–11.
Payment fees: 5–7%.

His alarm in Cyprus for Manila clients: 3:00 a.m.
The winners aren't spending the most.
They have better systems.

👀Full episode → link

We have a new interview with Vasilii🥳🥳🥳

#iGamingPeople

С 14 лет в рекламе. В начале 2010-х запустил YouTube-сеть с 30 млн просмотров в месяц, а позже стал CMO в iGaming.

Василий Гамов в роли CMO слишком часто спрашивал агентства “где деньги?” – и в итоге стал владельцем и CEO Peaky Ads.

Поговорили с Василием о фроде, AI и том, что реально работает в iGaming-маркетинге в 2026 👇🏻


✨ Откуда приходят маркетологи в iGaming

С 14 лет я занимался рекламой. Первый серьёзный проект – YouTube-сеть ATG, одна из первых в СНГ. Мы выросли до 30 млн просмотров в месяц, работали с Nvidia, Google и Wargaming.

Тогда я понял, что мне интересно не просто делать контент, а разбираться, почему одно видео набирает миллион просмотров, а другое – ноль.

Затем был Forex, открытие рынка Ближнего Востока с нуля, две отраслевые награды. Именно там я окончательно понял, что меня “заводит” не креатив сам по себе, а юнит-экономика.

В iGaming я пришёл как CMO и остался. Эта индустрия постоянно заставляет учиться новому – и именно это привлекает меня больше всего.


✨ Почему ушёл из найма в собственный бизнес

Каждый раз приходил туда, где маркетинга фактически не было. Выстраивал с нуля, показывал результат – и понимал, что хочу делать это для нескольких проектов параллельно, а не для одного.

В то же время я нанимал агентства как CMO и разочаровывался: красивые отчёты, vanity-метрики, ноль ответственности за бизнес-результат. Решил делать иначе – сам был тем, кто платит и спрашивает: “а где деньги?”. Отсюда и название моего
подкаста – “Where Is My Money“.

В 2023 увидел огромный спрос на американском рынке и открыл агентство Peaky Ads, а в 2025 сам переехал в Майами.


✨ Что удивило, когда стал CEO

Количество времени, которое уходит не на маркетинг. У CMO 80% времени – стратегия, каналы, команда, данные. У CEO – бухгалтерия, юристы, контракты, HR.

Каждый потраченный доллар – твой. Свобода выглядит красиво снаружи, но дисциплина возрастает кратно.

Ещё одиночество. Как CMO ты часть C-suite, рядом коллеги. Как CEO маленького агентства часто принимаешь решение в 11 вечера сам. Глаза боятся, а руки делают. Привыкаешь.


✨ Самый дорогой факап, который видел в индустрии

читать далее…

Official Podcast Partner @ AffPapa Cancun 2026 🇲🇽

Where Is My Money Podcast — live on the show floor, Nov 23–25.

Affiliates, operators, networks, payments — if you're in the room, let's record.
Guest slots are open → book now.

DM us or email ceo@peakyads.com

Full story → link / affpapa.com

$100 to acquire a player who spends $50,000 on the account.

Those are real numbers from Marko Rendevski — Head of Performance at Blockchain-Ads.

→ Europe FTD CPA: ~$235
→ US FTD CPA: ~$295
→ Stake runs 100+ accounts on their platform
→ Wallet targeting across 82 blockchains
→ World Cup = x5 traffic spike

"If you have only $10K in your pocket — we recommend not even to start."

Google bans it. Meta bans it. Blockchain-Ads was built for it.

Full 77-min episode → LINK

Judging the Affiliate Leaders Awards this September. Lisbon. MEO Arena. 🏆

Fifteen years in performance marketing - from running a YouTube MCN to CMO seats at ad-tech and iGaming operators to building Peaky Ads from scratch. Now I'm on the other side of the table, evaluating who's actually moving the needle in affiliate.

I'll be honest - when the invite came, my first thought was "do I have enough opinions about other people's campaigns?" Turns out: yes. Aggressively so.
September 30. If you're nominated - good luck. I read case studies the way some people read thrillers. Every number gets checked.

See you in Lisbon!

NEW EPISODE — Where Is My Money Podcast

How To Run US Finance Offers?
with Jenny Gonzalez (@onlinejenn), CEO of Rocahead

She went from dating traffic to US loans, debt relief & insurance. Here's what she learned:

💰 You get paid for EVERY lead — even the same person resubmitting every 30 days
💰 Fresh lead = up to $300. Saturated = $0.10. You always get paid.
💰 80% of clicks convert (vs 3-5% FTD in iGaming)
💰 Email + SMS = most profitable source. Facebook = data collection tool.
💰 Top affiliates get 90-95% of the revenue

❌ Biggest mistake: not sending sub sources → instant blacklist from all advertisers

"It's a beast. There is fraud traffic everywhere. Understand how the beast works so you can deal with it."

Full episode watch now

How to Fight Fake DMCA Takedowns in iGaming (2026)
with Ivana Flynn, co-founder of DMCABoss

Your money pages can vanish from Google in hours. Google won't even tell you. Here's what Ivana taught me:

⚠️ Fake DMCA = the default weapon in iGaming negative SEO
⚠️ Traffic dies but Search Console still says "indexed" - silent delisting
⚠️ Attackers steal ~35 days of your revenue, let you celebrate, then strike AGAIN
⚠️ Second strike = Google blocks your counter-notice. That's the real trap.
⚠️ Right process = 12–24 hours recovery. Wrong form = 4 months.

"You are not alone. You just done something amazing that people have a need to take you down. It's sort of like a compliment to your work."

Ivana has counter-noticed ~1,000 URLs. 16 years in iGaming SEO. Now she built DMCABoss to catch attacks before you even notice.

Full episode: https://youtu.be/py2f8VXM1-E

#fakedmca #igamingseo #negativeseo #dmcatakedown #brandprotection #whereismymoneypodcast #peakyads #seo #affiliatemarketing #dmcaboss

7 things I learned about MCP, tracking, and affiliate economics in 47 minutes. 🤓

👊 From Marcin Kumiega, MBA (Voluum):

1. MCP = USB plug-in for AI. Claude talks to your tracker. Not a chatbot with a CSV.
2. ~1/3 of their clients already interacting with it. July launch. That's fast for SaaS.
3. iGaming is high risk, high reward. Search arbitrage is stagnant. Different games.
4. $500 tests built companies in 2016. In 2026 Marcin guesses $10-20-30K to even start.
5. PAGCOR case: pixels in 2026, 50%+ discrepancy, then s2s. Two-digit lift after the switch.
6. World Cup: expensive traffic + no attribution + suspicious clicks = you burn the budget.
7. Final advice: "Open your eyes. If you snooze, you lose."

Not hype. A tracker guy explaining what the data actually looks like when AI can read it. 🤑

📺 Your best investment of this week. Watch here:
https://youtu.be/f1loEM7aTJE

Most SEO panels on a conference stage are three people agreeing that content is king. 🤪

Wednesday 13:35 (1:35pm for my US friends), on the SiGMA World Stage, we're doing the opposite.

I'm moderating SEO Failure Files at @SiGMA North America in Mexico City. The format is simple: I drop a real licensed-market disaster on two experts. They get ninety seconds to diagnose it. They will disagree. The room picks the winning approach.

Néstor Vázquez runs iGaming SEO Consulting - thirteen years in the trenches, organizer of SEO Guacamole, home crowd in this city. Tommi Saltiola, MBA is AI SEO Engineer at MGM Resorts International. He builds search and AI systems inside a Fortune 500 hospitality and casino company. Same wreckage. Two completely different first moves. 🤠

Legal brands only. Mexico, US, Canada (and secret bonuses if we have time!). No polite consensus, no slide about "best practices." 🤬

SiGMA Stage. September 3. 13:35-14:05. Centro Banamex.

If you're on the floor, come sit in. 😉

#SiGMA #SEO #iGaming

Кто виноват, если казино не конвертит? Продукт или трафик? 🤣

Вместе с Lev Polonuer постарались ответить на кусочек этого вопроса. 8% игроков не делают депозит, потому что не понимают процесс.

Не потому что креатив слабый. Не потому что байер "привёл ботов".

Лев Полонуер, фаундер Pepper.Partners, пришёл на подкаст с лабой: айтрекинг, датчики на мозг, ЭКГ на слоте. 13 лет в рынке. Сначала партнёры крутили у виска. Потом начали считать.

🏒 Канада, локальная лицензия. Мужчины 40+ из провинции. Всю жизнь за рулём, ставки на свою команду по выходным, iPhone подарили дети. В форме депозита - Skrill, Neteller, крипта. Человек теряется и уходит. Им оставили карту и помощника в духе скрепки из Word. Средний чек этой аудитории вытянул продукт.

Больше кейсов по ссылке, погнали!
https://youtu.be/UPhYf7Qn-5w

Mexico gaming tax just jumped from 30% to 50%.
No standalone online license.
SiGMA still showed up.

Live from SiGMA North America, Mexico City - sat down with Eman Pulis, founder of SiGMA. 25 years in events. Started with nightclubs in Malta, now runs iGaming conferences across 6 continents.

His take: Mexico is the next Brazil.
"In three years people will regret not being here."

4,000 delegates. 1,000 operators. 850 affiliates.
Minister of Economy opening the show.

Dubai had zero gaming 6 years ago. SiGMA went anyway. Now the GCC has its first casino.

"Instead of DJs, I have speakers. The formula is the same."

Full episode - https://www.youtube.com/watch?v=pNJvnP5ei0I

Caliente Interactive pulled 53M visits in July.
Playdoit App is up 145% YoY.
The mountain is still there - but challengers are climbing fast. 🤠

Recorded at SiGMA World North America in Mexico City with Néstor Vázquez - founder of iGaming SEO Consulting, 15 years in SEO, organizer of SEO Guacamole, first SEO conference in Mexico.

😎 His map of Mexican iGaming search:
→ Brands win long-term. Google favors brand authority.
→ Exact match domains still work - for now. Window closing.
→ 50% IEPS tax: licensed can't scream bonus. Unlicensed can. Google doesn't check licenses.
→ Mexico ≠ Spain. Different language, sports, payments.
→ No OXXO/SPEI = SEO won't save your CR.
→ World Cup was brand awareness, not an FTD machine.

😉 "Mexico is not a Spain, it's another country."
🔗 https://youtu.be/W0ZPpchDcS0

🤯 "Prediction markets are just a sportsbook with a different UI."

Heard it at almost every North American conference this year. Every one had a Polymarket slide.

Recorded at SiGMA World North America in Mexico City with Zach Dziura - Director of Business Development at SportsDataIO. The data side tells a different story 😎

→ Different buyer. Sportsbook wants NFL depth. Prediction market wants 950+ leagues and a result it can settle.
→ Different product. CFTC-regulated futures - for many Americans closer to a Fidelity account than a betting app.
→ Different data rules. No official league data required. Big players still keep redundant feeds.
→ Not US-only. Should Mexico care? "There's no choice."

😉 Real shift or a 2026 slide trend? Tell me in the comments.
🔗 https://youtu.be/O_cNnbfywPU

SiGMA World spent a decade filling conference rooms. Now they want to fill the funnel. 😎

I recorded with Nikola Zutic, Affiliate Manager at affiliatemarket sigma.world, right at the SiGMA Play booth during the first SiGMA North America in Mexico City.
I sat on the operator side for years. I paid affiliates myself. So I skipped the "we make it easier" pitch and asked the boring questions that actually matter.

Who holds the money?
Which traffic?
Where is the headroom?

The part I liked most: his take on deals after a conference. The first month after the event is the one that counts. Onboarding, first campaigns, first results. And don't force it - forcing kills the chemistry, and chemistry is hard to rebuild.

Same lesson I learned paying affiliates: the deal is made at the event; the partnership is made in the 30 days after.

📺 Full interview on the channel.
https://youtu.be/GDeG5tbp07o

New episode today.

Jeremy Groves, COO at EvenBet, on Where Is My Money. 20 years in one poker company. 200+ poker rooms.

Full episode drops tomorrow, October 29, on YouTube. Subscribe to @peakyads so you don't miss it.

https://www.youtube.com/@peakyads

The jokes in this reel are cut on purpose.

#poker #igaming #podcast #WhereIsMyMoneyPodcast #PeakyAds #EvenBeter #OnlinePoker

Should your casino add poker?

Jeremy Groves, COO at Evenbeter, has been behind 200+ poker projects in 41 countries over 20 years.

What kills a poker room:
empty tables, the wrong tournament schedule, no localization.

What makes it work:
shared liquidity, 40+ local game types, patience.

The upside: poker players move to casino and sportsbook.
Jeremy has seen a 30-40% lift.

And when operators say "we'll build it ourselves"?
"Okay, good luck." They usually call back within a year.

Watch Full episode here🔗
https://youtu.be/vSDxUSQqWLs

Why did Affiliate World open its first show in the Americas in Cancun, not the US?

KJ Rocker, COO at Affiliate World Conferences, explains:
- visas and passports shape who can even attend
- Cancun reaches North America and LATAM at once
- about 2,000 people at the very first show
- a big Alibaba Group presence for ecom, with TikTok and Google on the floor

Plus: how he runs his business and the event calendar with AI agents.

Recorded live at Affiliate World Americas.

Watch Full episode here:
https://youtu.be/BCtvPUrl5hQ

Every tracker redirect costs you 10% of live traffic. Two redirects? That's 20% gone before the user even sees your landing page.

Sasha Kasatkina, Head of CPA at Adsterra (7 years at the company), broke this down at Affiliate World Cancun.

More from the conversation:
- Antivirus still #1 CPA vertical in the US
- Meta and TikTok traffic declining in 2026
- APK offers exploding in Southeast Asia
- Apps ditching the App Store for own billing

Full interview is here:
https://www.youtube.com/watch?v=kS2TmVeFQ38

#CPAMarketing #AffiliateMarketing #Adsterra #AffiliateWorldCancun #PerformanceMarketing #TrafficSources #WhereIsMyMoneyPodcast #PeakyAds #iGaming #MediaBuying