"Behind the call for a New Deal for Nature—recently rebranded Nature Positive, also referred to as a Global Deal for Nature, a Global Goal for Nature, or a Paris Agreement for nature—lie the world’s most powerful capitalist interests, behavioural change organisations such as Avaaz, and big conservation NGOs such as the World Wildlife Fund (WWF), the Wildlife Conservation Society (WCS) and The Nature Conservancy (TNC) who partner with the world's biggest polluters...

Also behind the global push to "protect and restore nature" is the World Economic Forum, which entered into partnership with the United Nations on June 13, 2019 to achieve the Sustainable Development Goals or Global Goals.

The World Economic Forum and the WWF have chosen three leading influencers—Greta Thunberg, Jane Goodall and David Attenborough—to help secure a social licence for what would be the world's biggest land grab (30x30) from thousands of largely self-sufficient rural communities in the Global South. These proposals are currently marketed under the #NaturePositive, #ForNature and #NatureNow branding."

https://nodealfornature.wixsite.com/info