#ShopeeBintangSharing
#ShopeeFam

Hai gais.. just wanna share about Discovery Ads

https://www.facebook.com/groups/shopeeuniversity/permalink/3161564010740818/

#ShopeeBintangSharing
#ShopeeFam

Hai gais.. just wanna share about Discovery Ads

https://www.facebook.com/groups/shopeeuniversity/permalink/3161564010740818/

#ShopeeBintangSharing

Hi #ShopeeFam .

Macam mana dengan 11.11?

Kengkawan seller juga dialu-alukan untuk berkongsi petua kejayaan, kisah sedih atau apa jua yang berkait dgn 11.11 secara khusus atau sebagainya yang umum.

Orait cukup setakat tu dulu isu 11.11.

Disini abg jamil nak share apa yang dilakukan setelah berakhirnya kempen 11.11.

Semalam aku surf beberapa platform e-commerce.
Didapati sebilangan kecil seller yg sudah buat tindakkan awal. Bukan untuk menanti 12.12 ya. Tetapi mereka sudah mula dgn langkah besar sasaran untuk Hari Raya 2022 juga persediaan awal untuk tahun hadapan.
Mungkin ada yang kata lambat lagi dan banyak masa lagi. Ya betul la juga tu. Tapi untuk seller kecilan & oneman show macam abang jamil ni, langkah awal adalah satu bonus.

So abg jamil sarankan newbie seller dan seller level ikan bilis mata kuning 😁 macam abg jamil ni dah boleh mula cari item baru berkaitan Hari Raya untuk dipasarkan seawal yang boleh.

Ada yang akan tanya kenapa awal sangat nak upload new listing? Jawabnya mudah. Lagi awal kita bergerak maka lagi awal organik traffic tu mengenali item & shop kita.

Oh ya terlupa satu perkara. Untuk info semua sekarang sedang berlaku kenaikan harga pelbagai barangan dipasaran dalam dan luar negara. So sila teliti semula semua % profit anda pada setiap listing supaya tidak berlaku kerugian melampau pd profit shop anda.

Biznis ibarat satu himpunan langkah. Jika kita yang mula melangkah bermakna kita yang akan sampai dulu. So kita jangan bertangguh. Mulai sekarang dah boleh brainstorming, mesorat tingkap, mesorat wasap atau sebagainya untuk membincangkan mencari sentuhan yang mendatangkan hasil yang berbaloi dengan segala usaha kita.

Okay sampai takat ni saja dp Abg Jamil.

Moga beroleh hasil yang terbaik untuk para seller yang budiman dlm group ni.

Kata-kata bijak CEO Tesla ~ Elon Musk
" Beberapa orang tidak menyukai perubahan, tetapi Anda perlu merangkul perubahan jika alternatifnya adalah bencana "

Kata-kata marketing bijak ~ Abg Jamil 😁
" ......Butang baju aku mana pah " 😁

See ya all later naa...

#ShopeeBintangSharing
#ShopeeFam

Hi fellow sellers and friends,

We often face issues where our Shopee Ads doesn't really perform well especially on new listings. Before we even decide to invest on Shopee Ads, there're some tweakings which can and should be done first which includes;

1: Optimizing our product title
* Use high search volume keywords, make sure it's RELEVANT to our product. AVOID using unnecessary symbols or icons like 🔥🌟💥which is a waste of valuable title spaces. We may also consider using dual or even tri languages to attract different buyers.
* How do we even know if the keyword has high search volume? There's an easy way to find out by visiting "Shopee Ads" at "Marketing Centre". Click any existing Search Ads and choose "Add More Keywords". From there, we may type any keywords we wish to check, "Search Volume" from the last 30 days of those keywords will be shown. So, add in those good potential keywords accordingly as much as we can until we can fully utilize the character limit of listing title.

2: Unique / Eye catching / Good quality cover photo
* It's recommended to use white background photo, having the product utilizing at least 70% of the photo space.
* Look for unique or eye catching photos. Buyers would be more likely to click on a listing which has appealing image.
* We may also consider adding frames into our images, include some of out Unique Selling Points (USP), for example; Free Shipping, Warranty, Local Seller, Ship Within 24 Hours, Daily Shipping Including Holidays etc
* As for sub images, it's highly recommended to add at least 3, the more, the better.

3: Video
* Buyers may not enjoy reading long description but definitely would be interested to watch short video. Some videos we could add includes product usage guide, product durability test such as waterproof or any other things which are hard to describe using photos or words.

4: Listing Attribute
* This may become one of the best helper for buyers to locate products with specific attribute when it's fully implemented. So, fill in related attributes as much as we can.

5: Description
* A good description is important for buyer to understand our product better. Make it simple and compact. Try not to copy and paste description from our competitors. What we can do is to add in extra details which our competitors does not include. Buyers may be specifically looking for those details among sellers they visited. Recommended to have at least 300 characters in length.

6: Price
* While it's not necessarily has to be the cheapest, try to stay competitive. We can always play around with Shopee Programmes such as Free Shipping, Coin Cashback or even our own Marketing Tools like Shop/Product Vouchers, Bundle Deals, Add On Deals etc.

When all these has been tuned, we should see some improvements on our listings. ✌️✌️✌️ Then, we may consider proceeding with next step, Shopee Ads. 😊

I hope this sharing would be useful for fellow sellers here. Wishing the best to all of you for the coming 12.12 sales. Ganbatte! 💪💪💪

#ShopeeBintangSharing
#ShopeeFam

Hari ni tetiba rasa nak share apa yang saya buat pada stock yang kurang laris, atau yang saya terlebih ambil dari pengedar.

Kadang kadang design baru dah keluar tapi design lama masih belum habis. Buyer pulak focus beli design baru. Mana mau kan.

Jadi, saya beli kotak. Kotak comel comel, warna warni, cun cun. Boleh cari kat Shopee je, ramai jual.

Saya letak item yang saya jual tu dalam kotak tersebut. Add sikit gift, hias hias bagi cantik dan comel.

Ambil gambar, buat satu listing. Jangan lupa kira kos kotak dan gift gift bagai tu.

Yang paling penting, item tu RANDOM. Jadi buyer tak boleh pilih design. Kat situ la peluang kita nak clearkan stock stock lama.

Sekarang ni tengah trend orang hantar gift mengejut 😁

But, saya cuba untuk tambah baik box set saya ni. Boleh tak you all tolong suggest apa apa yang saya boleh add on dalam set tu supaya lebih menarik? Terima kasih 😘

#ShopeeBintangSharing
#ShopeeFam

“𝐀𝐍𝐃𝐀 𝐀𝐃𝐀 𝟑 𝐒𝐀𝐀𝐓 𝐔𝐍𝐓𝐔𝐊 𝐁𝐔𝐀𝐓 𝐉𝐀𝐑𝐈 𝐏𝐄𝐋𝐀𝐍𝐆𝐆𝐀𝐍 𝐀𝐍𝐃𝐀 𝐓𝐄𝐊𝐀𝐍 𝐀𝐓𝐀𝐔 𝐀𝐁𝐀𝐈𝐊𝐀𝐍 𝐏𝐑𝐎𝐃𝐔𝐊 𝐀𝐍𝐃𝐀”

✅ Info ringkas tapi padat pada 𝗖𝗢𝗩𝗘𝗥 𝗣𝗥𝗢𝗗𝗨𝗞 anda contohnya free gift🎁, pos hari-hari🚚💨, made in malaysia🇲🇾, saiz-saiz produk dan lain-lain. Jangan clickbait menipu, tapi memang fakta! Tipu dosa😌

✅ 𝗖𝗢𝗩𝗘𝗥 𝗣𝗥𝗢𝗗𝗨𝗞 ni sangat-sangat penting. Buat cantik-cantik, gambar produk jelas, kombinasi warna menarik, info ringkas - senang cerita apa yang memudahkan pelanggan letak di cover - pelanggan pandang tak sampai 3 saat dia tekan😁

✅Sambil mata dia tengok cover gempak hasil tak tidur siang 3 hari tu, mata dia akan pandang pada 𝗧𝗜𝗧𝗧𝗟𝗘 𝗣𝗥𝗢𝗗𝗨𝗞. Letak tittle betul2, membantu search dan ads.

✅Dari 3 saat jadi 20 saat bila ada 𝗩𝗜𝗗𝗘𝗢 𝗣𝗥𝗢𝗗𝗨𝗞. Buat video produk. Biau pembeli ralit dengan hasil editan video kau yang tak seberapa tu.

✅Dari 20 saat ke 40 saat bila 𝗣𝗛𝗢𝗧𝗢 𝗟𝗜𝗦𝗧𝗜𝗡𝗚 banyak info. Pembeli akan slide @ scroll baca info di photo listing.

✅40 saat ke 50 saat dia ke 𝗗𝗘𝗦𝗖𝗥𝗜𝗣𝗧𝗜𝗢𝗡 sekali imbas dan terus baca 𝗥𝗘𝗩𝗜𝗘𝗪 & 𝗥𝗔𝗧𝗜𝗡𝗚 𝗣𝗥𝗢𝗗𝗨𝗞. Sebab tu review ni kena jaga. Jangan di maki hamunnya pelanggan..

✅OK dah seminit pelanggan hadap produk anda, kemudian beliaupun berlalu pergi, tak beli pun.. tak apa lah, dah tak ada rezeki nak buat camana, sekurang-nya impression, views, clicks anda naik hahahaha😆.. esok lusa dia belilah😉

🅣🅘🅟🅢 🅚🅞🅝🅣🅞🅣
Beberapa minggu ni sale kurang, jom kita 𝗧𝗔𝗠𝗕𝗔𝗛 𝗕𝗔𝗜𝗞 𝗟𝗜𝗦𝗧𝗜𝗡𝗚. Saya percaya, ada usaha pasti ada jalan.

Sharelah #tipsshopee anda juga☺️

#ShopeeBintangSharing
#ShopeeFam

Sebelum ni kami banyak fokus jualan produk produk dari hq hq besar dan bekerjasama dengan agent stokis. Kerjasama melibatkan tokey kilang dan team bisnes.

Tahun 2020 dan 2021, Allah bagi kami pengalaman baru. Setelah pindah balik ke kelantan akhir 2019, bertemu pula pkp, banyak produk stuck tak boleh jual kerana sebelum ni produk banyak di jual dari sistem agent stokis.

Jadi bermula pkp seluruh negara kena tutup kedai, kami fokus jualan di shopee. Saya masukkan semua produk produk yang stuck ke shopee.

Kami memang suka berkebun jadi ada buluh pancang juga kami masukkan untuk jualan di shopee. Anehnya jualan buluh pancang ni jadi laju sehingga tak sempat pembekal dari negeri lain hantar.

Jadi kami latih orang kampung buatkan mengikut spesifikasi kami mahukan. Kebetulan pkp ramai orang kampung tak dapat bekerja. Mereka tak boleh ke rumah rumah baiki paip, tak boleh bertukang buat rumah, bengkel bengkel banyak tutup jadi mereka seronok diberi tugas. Pakcik pakcik tebang buluh dan belah, mak cik makcik pula haluskan buang duri sehingga menjadi cantik untuk digunakan oleh pekebun bandar.

Mungkin juga kerana masa tu pkp ramai tak boleh keluar rumah jadi ramai mula berminat bercucuk tanam dan perlukan buluh pancang

Jualan jadi laju di shopee. Namun banyak sungguh halangan buluh ni. Produk berat dan besar. Masalah overcharge berat oleh shopee kadang kadang buat saya nak giveup berhenti jual di shopee.

Tapi bila pakcik makcik tanya tak nak buluh dah? Kami nak beli makanan terutama beras. Jadi kami teruskan juga. Email shopee uruskan overcharge berat. Kemudian selesai. Teruskan menjual lagi.

Untung memang tak banyak di buluh ni. Terus terang cakap hanya 1 sen sahaja. Kadang makan modal bila buat marketing voucher dan ads.

Namun sebab rasa ingin membantu orang kampung yang perlukan, tetap diteruskan.

Mereka sangat komited, waktu banjir pun mereka tebang buluh dan tarik menggunakan perahu. Mereka tak boleh keluar hantar buluh pada kami dengan lori, mereka hantar dengan bot dan perahu.

Ini sahaja peluang ada kami bekerja puan. Ini sahaja rezeki masuk buat masa sekarang. Kami kena hargai.

Kata kata ni buat saya jadi banyak berfikir. Betapa mereka yang susah menghargai sekecil peluang yang ada dan memberi sepenuh komitmen walaupun di musim banjir.

Saya jadi berfikir aku ni banyak sungguh komplen dan merungut susah nak buat jualan. Orang lain bersungguh hargai peluang.

Saya jadi semangat memberi komitmen pada shopee saya. Kerana ketika tiada team ingin menjual lagi bersama saya, saya banyak jualan dari shopee.

Ketika saya buntu di mana nak menjual, shopee terus rancak buat kempen sana sini aktif promosi produk produk di shopee.

Saya juga kena bagi komitmen betul betul di mana peluang saya ada. Saya kena fokus di sini.

Dari jualan buluh yang ada kala rugi, ada kala lepas modal sahaja, bertahan dan bertahan sehingga naik preferred seller plus dan priority special seller.

Dari jualan buluh sahaja merebak jualan ke produk produk lain juga yang untung ada lebih buat bayar hutang hutang yang ada.

Dari jualan buluh sahaja menjadi banyak barang beku bawah katil habis terjual di shopee.

Tahun 2021 saya terus belajar bagaimana menaikkan jualan di shopee saya lagi. Saya fikir saya buat untuk membantu orang kampung, rupanya mereka yang membantu saya ubah cara saya berfikir.

Ubah cara memandang kapal yang sedang saya naik. Saya naik satu kapal yang ramai penumpang. Saya tidak boleh sabotaj kapal berkenaan nanti saya turut karam.

Bila berlaku apa apa sepanjang menaiki kapal, kita duduk berbincang cara selesaikan supaya semua penumpang kapal selamat sampai ke destinasi.

Bila keadaan mendesak susah dapat jualan, saya jumpa platform yang boleh menaikkan jualan walaupun produk saya hanya batang buluh sahaja. Tapi shopee berjaya jual buluh saya lebih 30 ribu batang sebulan. Yang bagi ramai orang kampung duit beli makanan ketika memerlukan.

Terima kasih shopee banyak bantu kami semua ketika memerlukan.

Saya belajar banyak ilmu dan pengalaman ketika pkp, ketika susah, ketika terdesak.

Topik asas yang anda kena tahu sebagai Shopee Seller.

1. Apa itu Shopee?
> Kenapa orang membeli di Shopee?
> Kenapa kita kena menjual di Shopee>

2. Caj-caj yang dikenakan
> Free Shipping vs. non Free Shipping

3. Buka akaun Shopee dan setup kedai

4. Shipping di Shopee

> Jenis Shipping di Shopee

> Link Daftar Free Shipping program
https://tinyurl.com/daftarFSP

> Link Opt out Free Shipping Program (Scroll sampai bawah):
https://tinyurl.com/optoutFS

> Daftar nonSSL (others)

> Apa itu COD di Shopee?

5. Muatnaik Produk di Shopee

6. Mengurus order di Shopee

7. Lain-lain
> Kelas / ebook #kelas_ebook
> #SSCsharing
> #infoShopee
> #ShopeeXpertXplains
> #ShopeeBintangSharing / #ShopeeFam

#shopeeXpertXplains

[Shopee tips sharing from ShopeeXpert Jean]

Hola #ShopeeFAM! I am Jean, your ShopeeXpert.

Today, we are going to discuss about one strong promotional tool - 𝗩𝗢𝗨𝗖𝗛𝗘𝗥𝗦. How do you plan for your store vouchers? For new stores, 1 year old store or 5 years old store. By intuition or just match to your competitor’s store?

Majority planned their Vouchers according to their product margin and store’s Basket Value (Sales per Order). In our 𝘌𝘤𝘰𝘮𝘮𝘦𝘳𝘤𝘦 𝘎𝘰𝘭𝘥𝘦𝘯 𝘍𝘰𝘳𝘮𝘶𝘭𝘢, Vouchers play an important role that affects our 𝘛𝘳𝘢𝘧𝘧𝘪𝘤, 𝘊𝘰𝘯𝘷𝘦𝘳𝘴𝘪𝘰𝘯 𝘙𝘢𝘵𝘦 & 𝘉𝘢𝘴𝘬𝘦𝘵 𝘝𝘢𝘭𝘶𝘦. AND of course, it also greatly affects our Margin!! Higher voucher value means more sacrifices in margin. BUT instead, more Vouchers used in store also brings you higher Store’s Revenue. So…. Do you want customers to use MORE VOUCHERS in your store or NO?!

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I would classify Vouchers into 4 types here:

𝟭. 𝗖𝗼𝗻𝘃𝗲𝗿𝘀𝗶𝗼𝗻 𝗩𝗼𝘂𝗰𝗵𝗲𝗿

Especially important to new stores. Conversion Voucher aims for SALES. We need to gather sales records and review ratings for our stores at this stage, Store Warming. This Voucher allows customers to use it even for single item purchase. Set a marketing budget for your New Store and JUST DO IT.

The only target is to let them use All Vouchers here, to generate Sales, and bring in the first batch of customers.

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𝟮. 𝗕𝗮𝘀𝗸𝗲𝘁 𝗦𝗶𝘇𝗲 𝗩𝗼𝘂𝗰𝗵𝗲𝗿 – Single or Multi-Tier

When a new store has stabilized traffic and consistent sales & ratings, time to plan for Basket Size Voucher. This Voucher aims to Increase Customer's Order Value.

🔹 If your store’s products are in similar price range, plan for 1 tier Voucher (take Sales per Order as reference)
🔹 If you have huge price range, plan for 2 tier or 3 tier Vouchers (take Sales per Order & a few Heros Product as reference)

Look at the chart below for elaboration.

.
𝟯. 𝗔𝘄𝗮𝗸𝗲𝗻𝗶𝗻𝗴 𝗩𝗼𝘂𝗰𝗵𝗲𝗿

Some customers might make a purchase in your store a few times then go hibernate. During campaign day, broadcast an irresistible Voucher to these customers, to wake them up. They will remember your store and make purchases again.

.
𝟰. 𝗔𝗽𝗽𝗿𝗲𝗰𝗶𝗮𝘁𝗶𝗼𝗻 𝗩𝗼𝘂𝗰𝗵𝗲𝗿 / 𝗖𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗟𝗼𝘆𝗮𝗹𝘁𝘆 𝗩𝗼𝘂𝗰𝗵𝗲𝗿

20/80 rules most of us might have learned before. 20% Customers contribute to 80% of your Sales. It is very important to maintain your Customer’s loyalty; plan your Follower Voucher wisely. Send your frequent buyer some Appreciation Voucher (Offline Voucher with small discounted amount) after each purchase, to keep them coming back. Make them feel appreciated like a VIP in your store.

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Last but not least, what’s better than Vouchers that don't come out from your pocket! Make full use of Shopee’s Platform Vouchers & Government sponsored Vouchers (Shop Malaysia etc). All free Vouchers can be found in Shopee’s front page.

If you read until here and feel you learned something today, show me a token of appreciation by commenting “Thank You” below. We as ShopeeXpert will be motivated by your sincere comment for more knowledge sharing.

#ShopeeXpertXplains


Hi #ShopeeFAM! I am Victor, your ShopeeXpert, the passionate Expert in Shopee Ads.
.
Today we are going to talk about 𝗕𝗿𝗼𝗮𝗱 𝗠𝗮𝘁𝗰𝗵 𝘃𝘀 𝗘𝘅𝗮𝗰𝘁 𝗠𝗮𝘁𝗰𝗵
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Exact..? Broad..? not sure which to choose.. and which is better? Confident with what you already know? READ until the end as this post might surprises you!
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Before comparing which is better, let’s first understand what does each means.
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✨ 𝗪𝗛𝗔𝗧 𝗜𝗦 𝗘𝗫𝗔𝗖𝗧 𝗠𝗔𝗧𝗖𝗛?
For Example: Bag
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Today if you are bidding for “bag” using Exact Match, your ad may only appear on searches for “bag”, “Bag” and “BAG”
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What if you are bidding for “Green Bag”? In this case, your ad may appear on searches for “Green Bag”, “Greenbag” and “greenbag”
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TIPS:
For best results, use Exact Match if the Keyword is highly specific & very relevant to your product. For example, the keyword: Puma Green Bag or Green Bag Puma. This may help you lower your cost spending for Ads as you are only targeting for very specific customers that are looking for your product.
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✨ 𝗪𝗛𝗔𝗧 𝗜𝗦 𝗕𝗥𝗢𝗔𝗗 𝗠𝗔𝗧𝗖𝗛?
Example: Bag
.
Today if you are bidding for “bag” using Broad Match, your ad may appear on searches for “women’s bag”, “HandBag” and “Canvas Bag”
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What if you are bidding for “Green Bag”? In this case, your ad may appear on searches for “Green Bag”, “Puma Greenbag”, “Nike green bag” or any other keywords that Shopee finds relevant.
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TIPS:
Use Broad Match only if your specific keywords are already giving you good sales. For example, Puma Green Bag this keyword has already generated consistent good sales for you. Now if you have extra budget, you may try to bid for new keyword: Green Bag as Broad Match and see if it’s able to generate good sales for you.
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‼️ 𝗜𝗠𝗣𝗢𝗥𝗧𝗔𝗡𝗧 𝗔𝗗𝗩𝗜𝗖𝗘
Use Exact Match & Dominate all specific keywords first to see if it’s giving you good sales! Once all specific keywords has already giving you good sales, and if you have extra budget, try broad match for more general keywords to see if it’s able to give you a further boost in sales.
If your specific keywords are not giving you good sales, consider checking your Listing:
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➡️Change Your Product Title to include more High Searches Keywords to make your ads more relevant to your product
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➡️ Make your Main Image & Sequence more attractive & convincing. Use only High Quality and Clear Images to make your customer more confident with your product
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➡️Research Your Market. Is your price really competitive in the market? Any Free Gifts that might be included in your listing to make it more attractive to customer? Or consider adding in more variations so your customers can have more options to choose?
.
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✨ 𝗖𝗢𝗡𝗖𝗟𝗨𝗦𝗜𝗢𝗡
Broad Match & Exact Match are both equally good. It’s actually the Strategy & Your Listing that matters!
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⭐️LEARNT SOMETHING TODAY?
I would really appreciate if you can give me a token of appreciation by commenting “Thank you” below! This will really motivate me to share more in the future! 😃😃😃

[IMPORTANT] 3.15 Consumer Day Mega Sale Campaign Service Optimisation

Attention #ShopeeFam! 📢

As we anticipate high-traffic spikes this 3.15, we will carry out a platform Service Optimisation Plan from 13 March 2022 until 21 March 2022 to ensure a smooth user experience.

Some Seller Centre functions and features will be temporarily unavailable or delayed during the Service Optimisation Plan.

Sellers are advised to follow the best practices outlined here 👉 https://seller.shopee.com.my/edu/article/10594/campaign-service-optimisation-plan?fbclid=IwAR2zmJy4cHnyBSYXzO7Mf_uHAu5B335X-BmdroQkEhfrCVrgYENnYXJYnWM

Happy selling! Wishing everyone a successful 3.15 ahead!

#ShopeeXpertXplains by Xpert Kai Jean Tee

Hola #ShopeeFAM!

I am Jean, your ShopeeXpert.

We have been discussing a lot about how to bring in Traffic.

Today, we move one step forward and one step backward, we are going to talk about “What happens after Traffic comes in”.

This question is similar to “What to do before bring in Traffic”.

Do you agree?

If your Traffic Campaign eg. Shopee Ads aim to bring Sales/GMV, then Conversion is very important here.

In some period, you might be running a few campaigns that aim to gain Exposure, then CTR, in this case, plays an important role.

What is the factor that affects your CTR and Conversion?

✅Promotion Tools
✅Title Optimization
✅Your Product’s USP
✅Listing Attractiveness (Price, Pictures, Description etc.)
✅Product Ratings
✅Customer Service (only for Conversion)

Can you name more in the comment?

And now we have mentioned two of the factors that can contribute to your Sales/GMV, which is Traffic and Conversion;

do you think it helps you to identify which products that you can spend more Ads budget to gain Sales?

Refer to the chart below for your analysis.

If you read until here and feel you learned something today, show me a token of appreciation by commenting “Thank You”. If you wish to know more, continue reading here