🏆 Youtarget is nominated for the Protraffic Awards!

The final voting stage is now open — and this time it's all about traffic sources.

If you've launched campaigns with Youtarget, tested our traffic, worked with our managers, or simply liked the results, we'd be grateful for your support 💚

Vote here (takes 30 seconds)

Everyone picks the offer first and the format second. For VPN and utility offers, that's backwards — the format quietly caps your conversion rate before the first impression lands.

New piece breaks down where each one earns its keep:
→ Push — opted-in audiences, security angle fits the notification UI
→ Pop — volume play for trial flows, but retention offers will punish you
→ Native — narrow but real: DACH, Nordics, subscriptions

Plus a format-to-offer matrix and test budgets. Read it before your next campaign, not after.

A $0.40 sweepstakes lead and a worthless one look identical in your tracker. The difference shows up later in the advertiser's quality report and your next payout.

New post on running sweeps without drowning in junk:

→ why a CR that's too good is a red flag, not a jackpot
→ which format fits SOI, DOI, and CC-submit flows
→ cheap Tier 3 vs stable Tier 2 — where the math actually works
→ how to filter bots before the advertiser sees them

Youtarget just won two categories at ProTraffic Awards 2026 — Push Network and Mobile Advertising Network.

The awards ran across three voting rounds with 1,295 nominees, and the winners were chosen by the industry itself, media buyers and advertisers who work with these platforms daily. That's what makes these two wins matter: it's an assessment from people who see us in action, not a jury decision.

Thanks to everyone who voted. More platform updates and new features are on the way — you'll hear about them here and in the blog first.

AI Overviews answer right in the SERP, the click never reaches the site, and the next update drops your rankings for no visible reason. Already moving budget into push, popunder, native and direct buys?

We broke down where organic still pays for itself. Spoiler: fintech, B2B, and anything with a months-long decision cycle.

We opened a Russian-language channel: @youtarget_adnetwork
Same platform news and product updates in Russian.

Flow by BROCONF is also giving away meetup tickets to subscribers there. Two days left on that one.

Champions League, NFL, Formula 1 — and dozens of major sports events are coming up in September. Check the dates and some pretty useful tips for your iGaming campaigns here

3SNET compared seven ad networks their affiliates buy from: traffic formats, entry thresholds, optimization tools, partner terms. Youtarget is one of them.

Worth a watch if you are deciding where to test your next offer and would rather learn the minimums and the approval rules before you top up.

3SNET also published a written guide to running our traffic with their offers.

Sixteen days with no club football, September 21 to October 6. FIFA merged the September and October windows into one, so national teams play up to four matches each while the leagues sit idle.

What is still on:

• four UEFA Nations League matchdays, one every other evening

• AFCON qualifiers, 48 teams across twelve groups

• the CONCACAF group stage, kicking off at night in European time

• September 29, when the MLB playoffs and the NHL opener land on the same day

Live targeting in the dashboard covers most of that list. Tick Football, Baseball and Hockey, and impressions only run while the matches are on.

We put the whole window on one calendar, with the GEOs that open up and the dayparting that keeps half a budget from burning at four in the morning.

We are at TES Prague on 25-28 September!

Let's meet in the networking areas or at the evening events. We can walk you through the formats and volumes we deliver, the GEOs we perform best in, and the terms we work on with publishers and advertisers. A test campaign can go live right after the conference, on terms worth taking home.

Write to @youtarget_support to arrange a meeting

There’s still plenty of time until Black Friday—about eight weeks—during which you can test dozens (or hundreds) of creative concepts, come up with plenty of alternatives, and allocate your budget wisely. Or you could wait a little longer and rush everything at the last minute, just a few days before the deadline. It’s up to you to decide.

We suggest taking a look at our post:
https://youtarget.com/blog/black-friday-2026-launch-calendar/

The international break is over, club football is only getting back up to speed, and by the end of the month El Clásico, the World Series and the Mexico City Grand Prix all land within days of each other. Already decided which stretch of October your scaling budget goes to?

We mapped the month out: dates, GEOs, and what to do week by week.

We have launched a referral program!

The terms are simple: bring an advertiser, get 5% of their spend. Bring a publisher, get 5% of their revenue. A sign-up counts for you within 30 days of the click, and the 5% has no end date for as long as you are with us.

Your links are already in your account, in the Referral program section. Questions about terms and payouts go to your personal manager or @youtarget_support.

There are four Champions League rounds left this year. That’s more than 70 matches for which you can create campaigns and attract an audience. To make sure you don’t end up with an unallocated budget by December 9, we’ve compiled a complete schedule of the upcoming matchdays and broken down the peak viewing times by GEO

Riddle: 🇪🇸⚽ + 🇺🇸🏎 = 🕙❓

Answer: El Clásico and the U.S. Grand Prix both start on October 25, to the minute. And that's not all: the same weekend brings UFC 333, the Premier League, the World Series and the NFL's first game in France.

How do you split the budget when it all falls on one day? Read our new article