A study of British motherhood influencers found children featured in 75% of posts, with 46% being sponsored. Personal data was revealed in 37% of posts, & strategic rather than accidental, raising concerns about children’s privacy.
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#BritishMotherhood #InfluencerMarketing #ChildPrivacy #SocialMediaStudy #SponsoredContent
Read Full Article
#BritishMotherhood #InfluencerMarketing #ChildPrivacy #SocialMediaStudy #SponsoredContent
journals.plos.org
Sharing images of children on social media: British motherhood influencers and the privacy paradox
This study examines the extent to which popular British motherhood influencers infringe on their children’s privacy by posting images of them online. We conducted a content analysis of 5,253 Instagram posts from ten UK-based influencers, supplemented by self…
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