Conservatives are more likely to click on sponsored search results and are likely to be more trusting of sponsored communications than liberals, who lean toward organic content. Conservatives were more likely to click ads in response to broad searches because they may be less cognitively demanding.
Read Full Article
#ConservativeClicks #SponsoredContent #AdEngagement #SearchBehavior #DigitalMarketingInsights
Read Full Article
#ConservativeClicks #SponsoredContent #AdEngagement #SearchBehavior #DigitalMarketingInsights
The Conversation
Your politics can affect whether you click on sponsored search results, new research shows
Campaigns, take note: Conservatives are more likely to click on search ads.
🤣6💯2🤔1💩1🤨1
A study of British motherhood influencers found children featured in 75% of posts, with 46% being sponsored. Personal data was revealed in 37% of posts, & strategic rather than accidental, raising concerns about children’s privacy.
Read Full Article
#BritishMotherhood #InfluencerMarketing #ChildPrivacy #SocialMediaStudy #SponsoredContent
Read Full Article
#BritishMotherhood #InfluencerMarketing #ChildPrivacy #SocialMediaStudy #SponsoredContent
journals.plos.org
Sharing images of children on social media: British motherhood influencers and the privacy paradox
This study examines the extent to which popular British motherhood influencers infringe on their children’s privacy by posting images of them online. We conducted a content analysis of 5,253 Instagram posts from ten UK-based influencers, supplemented by self…
😢2🤮1🤣1
New study finds that over 95% of sponsored influencer posts on Twitter (now X) were not disclosed. A large number of consumers can’t detect the sponsorship arrangement without disclosure. The consumer-protection regulatory environment around undisclosed sponsorships has lagged behind.
Read Full Article
#InfluencerMarketing #TransparencyMatters #ConsumerProtection #SponsoredContent #SocialMediaEthics
Read Full Article
#InfluencerMarketing #TransparencyMatters #ConsumerProtection #SponsoredContent #SocialMediaEthics
🤮5