Conservatives are more likely to click on sponsored search results and are likely to be more trusting of sponsored communications than liberals, who lean toward organic content. Conservatives were more likely to click ads in response to broad searches because they may be less cognitively demanding.
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#ConservativeClicks #SponsoredContent #AdEngagement #SearchBehavior #DigitalMarketingInsights
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#ConservativeClicks #SponsoredContent #AdEngagement #SearchBehavior #DigitalMarketingInsights
The Conversation
Your politics can affect whether you click on sponsored search results, new research shows
Campaigns, take note: Conservatives are more likely to click on search ads.
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