Gamers with lower social skills are more likely to make impulsive in-game purchases. While competitiveness alone does not directly lead to impulsive purchases, the desire for popularity acts as a key motivator, and the effect is especially strong for players with lower social competence.
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#GamingCommunity #ImpulseBuying #SocialSkills #GamerPsychology #InGamePurchases
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#GamingCommunity #ImpulseBuying #SocialSkills #GamerPsychology #InGamePurchases
PsyPost
Gamers with lower social skills are more likely to make impulsive in-game purchases
New findings indicate that competitive attitudes do not directly lead to in-game impulse purchases. Instead, the need for popularity fully mediates this relationship, while social competence moderates it.
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