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✅ Optimize for maximum impact.

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#AdPerformance #AdQ #OptimizeYourAds

https://x.com/adgagercom/status/1889268206369427836

When it comes to advertising, moving from instinct to data is no longer optional. It’s the only way to build with clarity.

In this interview with Dijital Ajanslar, our co-founder and CSO Can Onart shares how AdQ approaches ad performance through a more structured, comparable, and measurable lens. AdQ was built to answer a clear need: helping brands understand what kind of impact their ads actually create, where they stand against competitors, and how that impact can be tracked over time.

The conversation also draws an important line between media performance and ad performance. Reach, views, and engagement alone do not necessarily mean an ad is effective. The real question is whether the message lands clearly, whether the brand is remembered, and whether the communication creates the intended effect.

Another strong point in the interview is the role of PreTest. Instead of waiting until the campaign is over to learn what worked, brands can create a real decision advantage before going live. That shift — from post-campaign reading to pre-launch clarity — is where a lot of value begins.

Thanks to the Dijital Ajanslar team for the space and the thoughtful questions.
The full interview is now live.

https://www.dijitalajanslar.com/sezgiden-veriye-adq-ile-reklam-performansini-yeniden-okumak/

#Adgager #AdQ #AdPerformance #PreTest #Marketing #DijitalAjanslar

February did not whisper one message. It made it loud:
This month, the throne belonged to the Ruler.
Among the 62 ads measured by Adgager in February 2026, the top 5 all converged around the same archetype in the consumer mind: the Ruler. Different sectors, different stories, different faces — yet the same perception: authority, leadership, confidence, and composure.
The ranking:
Kahve Dünyası — Varken Yiyeceksin | 8.05
Ziraat Bankası — Bir Bankadan Çok Daha Fazlası | 7.95
Sahibinden — Sahi AI | 7.90
Türkiye İş Bankası — Ben İsterim Bankam Yapar (v4) | 7.87
ETİ Burçak — Bu Topraklarda Aynı Kalmış | 7.85
And the bigger picture is just as striking:
The February 2026 market average came in at 7.26. The top two ads crossed the top 5% threshold, while the other three also landed within the top 10%.
Another key takeaway:
Across the market, the strongest metrics were Category Fit (7.62) and Brand Fit (7.60). The weakest were Purchase Intent (7.06) and Desire to Rewatch (7.04). In other words, brands are landing correctly — but that clarity is not always turning into action.
The full February analysis is now live.
https://blog.adgager.com/subat-2026-hukumdar-marka-adq-analiz/

#AdQ #Adgager #AdPerformance #BrandArchetypes #RulerArchetype #Marketing #Advertising