When it comes to advertising, moving from instinct to data is no longer optional. It’s the only way to build with clarity.

In this interview with Dijital Ajanslar, our co-founder and CSO Can Onart shares how AdQ approaches ad performance through a more structured, comparable, and measurable lens. AdQ was built to answer a clear need: helping brands understand what kind of impact their ads actually create, where they stand against competitors, and how that impact can be tracked over time.

The conversation also draws an important line between media performance and ad performance. Reach, views, and engagement alone do not necessarily mean an ad is effective. The real question is whether the message lands clearly, whether the brand is remembered, and whether the communication creates the intended effect.

Another strong point in the interview is the role of PreTest. Instead of waiting until the campaign is over to learn what worked, brands can create a real decision advantage before going live. That shift — from post-campaign reading to pre-launch clarity — is where a lot of value begins.

Thanks to the Dijital Ajanslar team for the space and the thoughtful questions.
The full interview is now live.

https://www.dijitalajanslar.com/sezgiden-veriye-adq-ile-reklam-performansini-yeniden-okumak/

#Adgager #AdQ #AdPerformance #PreTest #Marketing #DijitalAjanslar