LazyPay EMI has been launched as a response to bridge the prevailing credit gap in the Indian market, along with serving the evolving credit needs of the data-rich and digitally active consumers, which are not being addressed by traditional financial institutions…

LazyPay EMI has been launched as a response to bridge the prevailing credit gap in the Indian market, along with serving the evolving credit needs of the data-rich and digitally active consumers, which are not being addressed by traditional financial institutions…

With this offering, LazyPay joins the likes of Slice, Uni, Dhani which offer pay-later cards to customers, most of which have the option of dividing bills or purchases in three parts. But this product will differ from competitors in the repayment cycle.

Bangalore, Mumbai, New Delhi, Pune, Hyderabad, Chennai, Ahmedabad, Thane, Kolkata, and Jaipur emerged as the top cities witnessing demand for BNPL in 2021, according to the report based on BNPL platform ZestMoney's user base.