Storyboard | Brands targeting millennials and Gen Z users have all added gaming and esports to their advertising gameplans in 2021. Here’s how the year fared for platforms, players and brands.

Tasmayee Laha Roy writes at
https://www.moneycontrol.com/news/business/storyboard18-why-brands-took-to-esports-and-gaming-to-target-gen-z-in-2021-7796561.html?utm_source=telegram&utm_medium=social

#Branding #GenZ #Advertising

#StartUpsWithMC: The adoption of the BNPL mode of credit in the year 2021 was led by #GenZ and #Millennials revealed a report by @zestmoney.

Read more at ⤵️
https://www.moneycontrol.com/news/business/startup/indias-bnpl-wave-in-2021-was-led-by-genz-and-millennials-says-report-7959001.html?utm_source=telegram&utm_medium=social

#BNPL #Fintech #ZestMoney

#Shitposting has evolved from controversial tweets to meaningful discourse, thanks to #GenZ, #millennials and the growing #culture of building in public. 😮‍💨

Shadma Shaikh explains 👇
https://www.moneycontrol.com/news/business/startup/how-indian-gen-z-and-millennials-are-shitposting-their-way-into-startup-tech-corridors-8277301.html?utm_source=telegram&utm_medium=social

Using #shitposting as a gateway, #GenZ & #millennials are building their brands on #Twitter, pushing their products in #Discord communities & focusing on proof of work to land more varied roles. 😮

Get an insight👇
https://www.moneycontrol.com/news/business/startup/how-indian-gen-z-and-millennials-are-shitposting-their-way-into-startup-tech-corridors-8277301.html?utm_source=telegram&utm_medium=social

#MCWeekendReads ⚡️ #GenZ show #Class director #AshimAhluwalia on adapting the Spanish #Elite, class-caste interactions among Indian teens, & setting the #Netflix series in #Delhi.

Read here 👇
https://bit.ly/3DC4yX5

#MothersDay | Unlike previous generations, modern-day #mothers have taken on more responsibilities, resulting in unique spending patterns.

Here are some #financial lessons for #GenZ and #Millennial Moms 👇
https://bit.ly/3Iagulb