Cross-promotion

Cross-promotion is a form of marketing promotion where customers of one product or service are targeted with promotion of a related product. A typical example is cross-media marketing of a brand; for example, Oprah Winfrey's promotion on her television show of her books, magazines and website.

Cross-promotion may involve two or more companies working together in promoting a service or product, in a way that benefits both. For example, a mobile phone network may work together with a popular music artist and package some of their songs as exclusive ringtones; promoting these ringtones can benefit both the network and the artist.

Co-marketing and co-branding are particular forms of cross-promotion.


Advantages of cross-promotion

✓ Cost of promotion is less or free.

✓ Win–win situation for both parties

✓ Cross-promotion marketing is the easiest and often one of the most successful marketing strategies

✓ Both businesses can promote themselves simultaneously


#Marketing
#Business
#Strategies

👍🏻 LIKE | ♻️ SHARE | 💬 Comments

✓ Follow Us On Social Media