Scientific thinking vs wishful thinking in product design

The Evolution of UX Research at Hike

Jobs to be done: A useful framework for driving customer value

User Weekly #26, December 14

Sliders versus eleven-point numeric scales on desktop and mobile devices

8 must-know insights to conquer Design Thinking

SEO & UX: A primer for content creation

12 ways to make your B2B homepage more engaging

Career: How writing for health made me a better UX writer

Product: Product performance - key startup KPIs and metrics to track success

Opinion: How loveholidays created a research culture


Case study:

Designing an App people want to use

Importance of MVP to learn user behaviour


💵 OK-Cancel or Cancel-OK? The trouble with buttons

💵 CX, UX, HCD? — Understanding the differences

💵 The process to design a conversational interface

💵 Eight benefits to having a UX career mentor

#process #evolution #framework #JTBD #weekly #B2B #metrics #career #product #opinion #case #prototyping #terminology #mentoring

@uxhorn_eng