Customer journey map — step-by-step guide with examples

🎥 Innovation Pace in Times of Pandemic: Research Insights by Maria Stashenko. GDTA Spotlight with Design Thinking Center, Moscow

User Weekly #23. Not only articles, also links to podcasts, speeches and so on

How to run a remote diary study


Opinion:

The neuro factor. Why good UX needs the foundations of neuroscience

Are great inventions built on rejections? The natural fear of the new concepts and what to avoid in UX research

Leveling up employee experiences amid The Great Resignation


Beginners:

A step-by-step guide to user research note taking

How I became a UX Researcher. Part 2 (part 1)

UX Research and Case Study as an UX Researcher


Designers: UI & UX micro-tips Volume ten

#CJM #guide #video #designthinking #weekly #methods #opinion #neuro #beginners #process #career #case #design #tips

@uxhorn_eng

UX Researchers’ blindspot

How to create an audit of the User Interface

Meta / Facebook's Logan Wells shares 10 years of professional experience as a UX researcher that has helped him build good connections with product teams. Thanks 2 pdigest

What users see makes the difference

Quick & Dirty Usability Testing with SUS

How to make Net Promoter Score richer

How to document a UX project

6 tips for creating a great customer support experience during the holidays


Fresh articles by Nielsen Norman Group:

5 facilitation principles for both UX workshops and user tests

Johnson & Johnson’s intranet consolidation and roadmap

🎥 Sympathy vs. Empathy in UX

🎥 UX Research made Agile


Career: How I became a UX Researcher. Part 3

Opinion: Stop thinking about flows, start thinking about objects


Case study:

Meesho - a product study

Jago last wish

#process #pattern #sus #test #NPS #tips #NNG #intranet #agile #career #opinion #case

@uxhorn_eng

User Research Plan on Netflix

User Weekly #24, November 30

User Health and Dark Patterns

10 Golden Rules of user interface design. Usability heuristics for user interface design

Secondary Research. Creating LoFi wireframes for a digital product

Sliders versus five-point numeric scales on desktop and mobile devices

The ultimate customer support tech stack for 2022 by Intercom

Process: Redesigning Loblawdigital: A deep dive into our visual design process

Design: Communication tips for UX designers

Career: Feeling new to UX? Five ways to unlock your early career success

Case Study: Abmart Supermarket (Based on the COVID period)


Opinion:

Finding the narrative - on storytelling in design

Is radical product thinking the future of digital product design

#research #planning #digest #darkpattern #heuristic #wireframe #feedback #process #design #tips #career #case #opinion #storytelling

@uxhorn_eng

The State of UX in 2022. Trend site here

Product UX rule - Be honest

4 Myths about Tactical Research

How to test for navigation flaws if you have limited UX resources

Audit: An invaluable tool in your app modernization arsenal

Career: How to kickstart your UX career in 2022

Opinion: Why design needs to decolonize. Through a case study of 💩-ing

Interesting: Anatomy of Boarding Pass


Beginners:

Guide to information architecture in UX Design

Design Thinking Fundamentals


Case Study:

How we improved virtual gifting experience in audio chatroom

Signing up to Cash App


💵 The balance between user experience and maintainability

💵 Opinion: The art of receiving design feedback. And why we should not take feedback personally

#trend #rule #myth #process #navigation #prototyping #audit #career #opinion #intranet #design #beginners #IA #designthinking #case

@uxhorn_eng

UX Strategy: What it is and why it matters

5 ways to design a user-friendly data table

Reasons why I need literature review to do UX research

Taking shortcuts in UX research

How to do zero-budget remote user research

Beginners: About User Persona


Fresh articles by Nielsen Norman Group:

Recognize strategic opportunities with long-tail data

UX-Maturity stage 5: Integrated

🎥 3 types of roadmaps

🎥 Management vs. Craft: UX needs to value both


Opinion:

Why User-Centred Design Principle is so important in UX design

The AI Spoon. A simple artefact to aid discussions around digital ethics and responsible AI


Case Study:

YouTube’s video quality settings improvement

City mobility: easing urban citizens transportation via design thinking


💵 10 tips to design a clean user interface

💵 Laws of UX, every designer should know about (Part II)

#strategy #table #review #process #beginners #persona #NNG #maturity #roadmap #opinion #AI #UCD #case #automotive

@uxhorn_eng

UX Tools Survey by UXness (launched)

UX in Agile — Discovery & Research

Conducting a Heuristic Evaluation

How to reduce cognitive biases in Product Design: Part 1

12 best practies for sign-up and login page design

UI & UX Micro-Tips: Best of 2021

Jobs to be done: A useful framework for driving customer value


Opinion:

4 reasons to get into UX in 2022

Innovation vs. Incremental Improvement


Interesting: Designing the Metaverse, 2021 emojis, anatomy of a design system

Design: 5 Tips for new UX Designers in 2022 — Part 1: Research and Data

Beginners: Your key to success as a UX beginner


Case Study:

Better procurement experience, happier users

How our patient advocates support us during unexpected surprises

Reducing the language gap within healthcare

User-Centered Redesign & Visual Improvements of MySmile App

Working on Mobile App Mandy

Psychology Counseling Services in HaloDoc

#tools #agile #process #heuristic #tips #prototyping #JTBD #framework #opinion #innovation #interesting #design #beginners #case #app

@uxhorn_eng

Scientific thinking vs wishful thinking in product design

The Evolution of UX Research at Hike

Jobs to be done: A useful framework for driving customer value

User Weekly #26, December 14

Sliders versus eleven-point numeric scales on desktop and mobile devices

8 must-know insights to conquer Design Thinking

SEO & UX: A primer for content creation

12 ways to make your B2B homepage more engaging

Career: How writing for health made me a better UX writer

Product: Product performance - key startup KPIs and metrics to track success

Opinion: How loveholidays created a research culture


Case study:

Designing an App people want to use

Importance of MVP to learn user behaviour


💵 OK-Cancel or Cancel-OK? The trouble with buttons

💵 CX, UX, HCD? — Understanding the differences

💵 The process to design a conversational interface

💵 Eight benefits to having a UX career mentor

#process #evolution #framework #JTBD #weekly #B2B #metrics #career #product #opinion #case #prototyping #terminology #mentoring

@uxhorn_eng

How to use mixed media to up-level your UX research reports

Correlating cognitive biases with the laws of User Experience — First Edition

Try silent feedback instead for not to struggle to give verbal feedback during Design Critiques

Top 5 user research techniques used by professional UX agencies. Use your brain while reading this


Fresh articles by Nielsen Norman Group:

Journey-mapping impact - research findings

Paper Prototyping - A cutout kit

🎥 Discovery mapping methods

🎥 Tips for new UX Researchers carrying out remote interviews


Beginners: How to conduct user Research yourself


Opinion:

The role of personality in design

Empathy & speculative UX design

What designers can do about internet addiction


Case Study:

Second Life Composting

Redesigning Zara Website to improve its web presence and user experience


💵 How to combine qualitative and quantitative insights for better design decisions

#reports #bias #law #feedback #process #NNG #video #prototyping #JM #CJM #beginners #opinion #case #methods #qualitative #quantitative

@uxhorn_eng

Top product management and UX articles of 2021

Research doesn’t affect anything — what to do about it

Christmas gift ideas for the user researcher in your team

Button Metadata. Text inside buttons can do so much


Process:

Design sprints revisited: Designing with your users and developers

Requirement gathering


Experience: User (re)Search. That time when I couldn’t find my ‘True’ users

Design: Claymorphism in user interfaces

Opinion: Why UX Is the best SEO strategy

Interesting: The web starts on page four

Case Study: Creating a thriving online community for UTOPICODE

💵 Product: Four frameworks to help you define product metrics

💵 Guide: Facilitating a Design Jam step-by-step

💵 How to create data-driven product roadmaps, and avoid the McClane mentality (Part 2)

#digest #best #process #prototyping #codesign #expirience #design #opinion #interesting #case #product #guide

@uxhorn_eng

Research skills framework

How to make the most of user interviews

How payment method placement impacts the checkout funnel

How to do market research: A-Z guide for startups

A user researcher’s journey to learning R

Design alternatives in UX designing

7 neurodivergent disorders to consider when writing and designing your UX

User flow uncovering. Loom

Zoom — Share screen with confidence. A micro-addition can ensure Zoom users have a smoother screen-sharing experience

Opinion: Well-being isn’t just for your users

Career: It starts with a conversation — A guide to interviewing UX candidates


Case Study:

Clubhouse’s user retention

Real Bitcoin. Creating Website Illustrations


💵 Guide to UI/UX design process. 5 Key UI/UX Design Process Explained in Simple Words

💵 2022 UI design trends guide

💵 To design great internal apps, you probably need to do more user research

#framework #skiils #pattern #marketresearch #R #design #process #opinion #career #case #trend #guide

@uxhorn_eng

🎥 Digital Wayfinding by NNG

Interaction Design Foundation Reviews: Answers to frequently asked questions by members

Human Factors in Healthcare

Art and UX Research: How these two disciplines are connected

Peter J. Bogaards has compiled a list of key articles and links that have influenced the UX discipline. From the early publications of Vannevar Bush to the relatively modern books. Thanks 2 pdigest

Culture Centered UX Design

Moving from fiction to facts, about how to divide the user's guesses from the fact

Laws of UX with Illustration….

Process: The Big Picture looking small

Design: Design system FAQ — adoption and implementation

Opinion: Hover States - are they still relevant


Beginners:

Ethnography in UX

UX Laws with practical example

Ethics in UX Research


Case study:

UX and the evolution of food ordering

Evolution of Airbnb

Leafbud — a mental health app that grows with you

Hellopetty M-App


💵 Claymorphism in user interfaces. How we crave an illusion of depth on our flat screens

💵 Design: How to design better “favorites”

💵 Use It or Lose It. The difference this shift can create

💵 How to become a dreamer with a problem-solving mindset

#art #HF #wayfinding #NNG #culture #law #process #design #designsystem #opinion #beginners #ethnography #ethics #case #claymorphism #mindset #prototyping

@uxhorn_eng

49 UX Metrics, Methods, and Measurement articles from 2021

Top most liked UX articles in 2021 by Adamfard

The editorial team at Inside Intercom pick out a selection of their favourite articles from the past year

Survey questions 101: over 70 survey question examples + types of surveys and FAQs

An article from UX Researchers Meta (Facebook) on Quantitative Diary Research. Thanks 2 pdigest

UX trends that will dominate in 2022

🎥 The irony of the Dunning-Kruger Effect

A small collection of good interface patterns. Thanks 2 pdigest

How to design a better UX for government digital service

Leah Acosta, Caroline Kim and Ryan Finch from Meta describe a method for quantifying concepts early on, when there is no specific visualization (and it only hurts). Thanks 2 pdigest


Opinion:

Whatsapp needs to address the most important Usability Heuristic — #1: Visibility of System Status

Gender inclusivity in design


Beginners: What are Jobs To Be Done


Process:

How to conduct product discovery process in 4 steps

UX and Management


Case Study:

E-Learning platform design idea for company service expansion

Three-week design sprint for a remote team

Add a feature (WhatsApp) by Design Thinking


💵 UX management challenges to solve in 2022 and beyond

💵 How to build better empathy maps

💵 Case Study: A faster, smarter way to create property listing descriptions

💵 How to conduct user interviews like a professional

#methods #metrics #measurement #articles #best #survey #trend #video #pattern #prototyping #GX #concept #opinion #gender #heuristic #beginners #JTBD #process #discovery #managment #case #interview #empathy #designthinking #design

@uxhorn_eng

How putting minimal effort into tagging can extend the life of your UX research

Color psychology: Understand meaning, mood & feel

Memo from Slava Shestopalov from ELEKS on the design of links in the web and mailing lists. Thanks 2 pdigest

User Weekly #27, December 28

Hotel booking experience — Survey report

The UX of maps in Web Design

User Experience Research on an online fitness community — Fittr

Design: UX Case study guide


Beginners:

How do you know if your research questions are correct?

How to create a CJM (Customer Journey Map)

Match the visual fidelity of your design to your progress addressing the UX

Technology initiatives — estimating known unknowns — is that possible?


Case Study:

When I designed for a single user…

Enhancing the balcony experience using Design Thinking Process

Buy now pay later — New kid in the FinTech space

Redesigning the Air Peace website


💵 Opinion: Avoiding the Perfect Designer. Why perfect isn’t preferred

💵 Headspace Design: The missing ingredient

#tagging #process #psychology #design #prototyping #weekly #map #beginners #CJM #designthinking #case #redesign #opinion

Happy New Year everyone🎄❄️☃️🎅🎁

See you next year 😉

@uxhorn_eng

Results launched — 2021 UX Tools Survey. The report is here

Fundamentals of UX Research

Avoiding selection bias in your usability tests. Improve your usability testing skills using the power of statistics

Dealing with my UX biases

Plan your research for better insight

Making focus groups matter

14 Top UX/UI Design trends to watch for in 2022

How to use and design a Tooltip that helps the user

10 tips for effective UX writing


Beginners:

Psychology in Design

How to perform Testing in UX

4 takeaways from the IxDF journey mapping course


Terminology:

User Research — why definition counts

User Stories or Consumer Stories


Opinion:

RelationshipOps: An emerging aspect of ResearchOps

Positive Friction: How you can use it to create better experiences

Continue, Stop, Start: Rethinking retrospectives

Good user experience doesn’t grow in trees. How do you make a user-centric product without talking to users

Use UX approach to adapt brand strategy for the experience economy


Case Study:

Designing a “City Mobility” app

Hotel booking experience — Survey report

Pave carpooling

Buy a ticket — Ironhack UX/UI BootCamp

Roof Space


💵 When is a design system, not a design system. Clarifying terminology to avoid UX woe

#survey #report #bias #process #focusgroup #trend #tip #prototyping #uxwriting #beginners #psychology #CJM #terminology #opinion #researchops #retro #strategy #case #designsystem

Happy new year and have a great weekend❄️

@uxhorn_eng

A matrix for prioritizing user research

Human factors: Optimize design for short term memory

4 tips to improve your UX research

User Interviews: having conversations, not investigations

User Weekly #28, January 4

UX Research: Phase One/ Conducting a competitive benchmark for an online hotel booking system on Desktop

UX Research: Phase Two/ Online Survey creation and analysis of results

RelationshipOps: An emerging aspect of ResearchOps

Designing a more inclusive museum experience


Fresh articles by Nielsen Norman Group:

ResearchOps: Study Guide

UX-Maturity stage 6: User-Driven

Autonomy, Relatedness, and Competence in UX Design

🎥 Creating a UX Research plan

🎥 What are contextual inquiries

🎥 User Research for non-existent products

🎥 How to practice empathy

User-Experience Quiz: 2021 UX year in review


Career: How to secure your first UXR offer in 2022 (Three best advice from Senior Highspot UX Researcher/Ex-Google)

Beginners: How to prepare for a product design interview

Interesting: 2021.44 Tesla Holiday update: Model 3 Software V11.0


Design:

AI in UX Design - our creative partner

Delight users with these mobile App design best practices


Case Study:

WhatsApp Business Case study — a UX Research

Rethinking medical documentation. How might we transform the end-to-end experience in public hospitals

Delivering with Uber Eats

Check ☑️ — UX case study for a planning app

Connecting through sport

Enhance the experience of the bedroom for the users

Chiro Pet — Home Pet Service App

Uncovering a diamond in the rough. Redesigning a lead generation website with the 15-second rule

Re-designing Kuda Bank’s HomePage for a better User Experience

Recipeace in 30 — UX/UI mobile app case study

Appointment booking web App for drug delivery errands


💵 6 heuristics and 64 criteria to use to become a better designer

💵 The 6 rules for effective writing every designer should know

💵 Basics fundamentals of UI

💵 The ultimate guide to taming iPhone/iPad notifications

💵 Design Systems Automation: Need for

#prioritizing #memory #design #researchops #interview #weekly #NNG #guide #process #empathy #quiz #career #beginners #interesting #case #redesign #prototyping #heuristic #uxwriting #designsystem #video

@uxhorn_eng

Conducting user interviews, usability testing, and surveys

User Onboarding: principles and guidelines

The importance of inclusiveness, diversity, and belonging in the workplace

A study of dignity as a principle of service design

Narrating service design to account for cultural plurality

The search for the human behind the human-centred designer

Social structures as service design materials

How to prototype your web cookie banners the right way

Completion times and preference for sliders vs. numeric scales

🇪🇸 UX Dark Patterns, el lado oscuro de la fuerza

Marketing: What is psychographics


Interesting:

How contactless technology is transforming the consumer experience

Democracy needs design thinking


Process:

Tools of the trade - what we’re using for user interviews

Design and organisational change: balancing with translation objects


Design:

Design Critique Culture. Creating a professional culture for design feedback is an essential factor for the success of a project

A designerly approach to exploring disruptions in service: Insights from employing a systems perspective


Career:

6 traits from successful researchers

Do you need PhD to become an UX researcher?

My evolution as a user experience researcher


Case study:

Telemedicine software explained: types, features & benefits

An App for tracking habits and activities

Redesign Halodoc’s booking an appointment flow

Improving the in-ride experience of a popular e-scooter sharing app

BookMyShow

Designing a social media art application

Recipeace in 30 minutes

Catwalk. Be careful and use data collected from real users


💵 Finding a UX moment in restroom (Oh yes you read it right)

💵 UX Myth: My current company’s design process is vague, will my design portfolio suck

💵 Opinion: Stop calling yourself a UX designer

💵 Design: Visual hierarchy in UX/UI design. Learn to design better visual hierarchy of interface

#methods #onboarding #accesability #SD #prototyping #darkpattern #scale #marketing #interesting #designthinking #process #design #career #case #redesign #myth #opinion #hierarchy

@uxhorn_eng

Turn your research insights into actionable recommendations

Remote, open card-sorting. The power of utilizing generative methods in UX Research

User flow VS user journey: Similarities & differences of two UX design essentials

Why a discovery process is crucial

🗞 You can’t always get what you Quant. User Weekly #29

Building user-centric Blockchain experiences

UX Design — Voice UI

Process: How we built Gatsby’s user research program. User research on a small team can be tough, but building a solid foundation is everything


Beginners:

The challenge of diversity and inclusivity in UX Design

UI & UX Micro-Tips: volume twelve


Opinion:

Are wireframes dead? The shift to accessible methodologies

Breaking down the world around us: modularity


Case study:

“Let The User Decide“ A Jumia Checkout Re-design

Identifying the best design option like a scientist. A case study of using unmoderated click tests to evaluate the usability of alternate feature designs

Helping AI see clearly: A dashboard design


💵 The real impact of dark UX patterns. Dark UX is short-term thinking at the expense of reputation and brand loyalty

💵 What Is a UX Score?

💵 Did TikTok make Jakob’s Law obsolete? People spend most of their time between a handful of products right now

💵 Design: Using spacer components to drive consistency (in Figma)

#research #report #process #methods #cardsorting #terminology #discovery #weekly #VUI #accesability #beginners #tip #case #redesign #AI #dashboard #darkpattern #KPI #design

@uxhorn_eng

The 2021 UX Research Tools Map

Peter J. Boggarts created a Canon of User Experience, a collection of the most influential UX texts for 75 years. Thanks 2 UX News New UX

Everything starts with the user or in other words U-sir

98 free sketchnotes on design, product, strategy, marketing, growth, creativity. You can download pdf here

Moving fast and building smart: The value of quick customer feedback

Digital insurance industry trends in customer experience

Intereseting: IKEA: Mastering User Experience

Process: How do you recruit respondents if you don’t have time or money

Opinion: Users VS. Consumers — having been in Marketing for years, why I think UX and Marketing are two sides of the same coin


Fresh articles by Nielsen Norman Group:

The state of UX maturity: Data from our self-assessment quiz

Why map in discovery: 3 mapping methods

🎥 Content management models

🎥 The design tool does not make the designer


Design:

How UX research can make you a more confident designer

Designing for complex applications. Problems & solutions in context gathering for domain-specific projects


Case Study:

Pass-On. Landing page design for delivery App

The making of a recycling app


💵 Checkboxes vs. Radio Buttons. A brief article to understand the difference.

💵 50 Design Systems Examples to learn from (for your next project)

#tool #instruments #history #feedback #interesting #process #opinion #terminology #NNG #uxwriting #design #prototyping #designsystem

@uxhorn_eng

How to improve the quality of user interviews or UUD framework

User Research Interviews: The unbearable impossibility of being objective and how to mitigate subjectivity

Design thinking techniques are closely connected to creative and design theories

Sample sizes for a SUS score

How does Systems Thinking help Design Thinking

Customer Interview Data: Go toe-to-toe with the CEO with your next pitch

🗞 Weekly: User Research is like planning a party

Process: Let’s talk about the end-to-end UX Research process

Prototyping: How to design properties panel

Opinion: The case against UX Testing


Beginners:

Newbie heuristic evaluation mistakes to avoid

How to create the perfect UI and UX for your website


Design:

10 design principles every designer should know

How product designers can use gamification for good


Case study:

Rethinking WhatsApp Business

Roommate Searching System UX Design


💵 Theories of creativity are concepts, ideas, or models attributed to inventing new value

💵 UX Analysis: Phase Five/ Affinity Diagram from previous qualitative research data

#framework #designthinking #sus #prototyping #weekly #process #opinion #beginners #design #case #creativity #heuristic

@uxhorn_eng

So you want to learn about your users. Some practical tips to get the most out of your user interviews

The bad behaviours of UX

The UX of information design for better decision making

7 mistakes PMs make in user research studies

10 laws for effective User Experience (turn on your critical thinking)


Fresh articles by Nielsen Norman Group:

Service Design: Study Guide

Traditional and hybrid category pages

🎥 Prioritize UX Findings by Severity

🎥 Probing in User Interviews


Process: A hopeful inevitability: Transitioning from UX Research to UX Research Management


Beginners:

A beginners Guide to UX competitive analysis

Mastering the art of listening


Design:

Site with prototyping tips

Visibility and consistency on mobile apps

What is emotional design


💵 Why the Product Manager is secretly annoyed by you. The data sheds some light on the reasons

💵 Empathy Mapping: An essential for UX design

💵 Case Study: The case of the illegal sandwich. How a design problem caused an annoying user experience

#tip #process #behaviour #PM #NNG #guide #prototyping #prioritizing #beginners #management #designthinking #mobile #emotional #empathy #case

@uxhorn_eng